seo+ppc

2 days ago

Jaipur, Rajasthan, India Marktine Technology Solutions Pvt. Ltd. Full time ₹ 2,80,000 - ₹ 4,20,000 per year
Job Information

Date Opened

09/25/2025

Job Type

Full time

Industry

IT Services

Salary

280000

Work Experience

1-3 years

City

Jaipur

State/Province

Rajasthan

Country

India

Zip/Postal Code

302003

Job Description

Key Responsibilities

Search Engine Optimization (SEO)

  • Conduct comprehensive technical SEO audits (crawlability, indexation, Core Web

Vitals, site speed) and work with developers to implement fixes.

  • Perform in-depth keyword research to identify high-value opportunities for both on-

page and content strategies.

  • Optimize website structure, metadata, headers, internal linking, and landing pages

for search visibility and conversions.

  • Collaborate with content teams to create SEO-optimized blogs, case studies, and web

pages aligned with keyword strategies.

  • Build authority and backlinks through ethical outreach, partnerships, and PR.

  • Manage local SEO including Google My Business, citations, and reviews.

  • Monitor SEO KPIs: rankings, impressions, CTR, traffic quality, and organic conversions.

Pay-Per-Click Advertising (PPC)

  • Plan, execute, and manage paid campaigns across Google Ads, Bing, LinkedIn, and

Meta Ads.

  • Conduct keyword and audience research to build effective campaigns for lead

generation.

  • Write and test compelling ad copies; coordinate with designers for creatives

(banners, video ads, carousels).

  • Implement and optimize bidding strategies (Manual, Enhanced CPC, Target

CPA/ROAS).

  • Set up and manage remarketing campaigns and custom audience targeting.

  • Monitor campaign performance: CTR, CPC, CPA, ROAS, and make data-driven

adjustments.

  • Ensure accurate tracking via Google Tag Manager, conversion pixels, and CRM

integration.

  • Provide weekly/monthly performance reports with insights and recommendations.

Required Skills & Qualifications

  • Proficiency in SEO tools: Google Analytics (GA4), Search Console, SEMrush/Ahrefs,

Screaming Frog.

  • Proficiency in PPC tools: Google Ads Manager, Microsoft Ads, LinkedIn Ads Manager,

Meta Ads Manager.

  • Strong understanding of UTM tracking, Google Tag Manager, and Data Studio/Looker

dashboards.

  • Ability to analyze performance data and translate insights into actionable

recommendations.

  • Excellent written and verbal communication skills for ad copy, reporting, and

stakeholder alignment.

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