SEO Manager
6 days ago
Job Description: SEO Specialist (with Digital Marketing, Social Media & Training Responsibilities)Position Overview
We are seeking a results-driven SEO Specialist with strong expertise in digital marketing and social media management who can also train and mentor team members. The ideal candidate will be responsible for enhancing website visibility, optimizing content, managing campaigns, and empowering others through structured training sessions.
This role requires a blend of hands-on execution and knowledge sharing to strengthen both performance and internal capabilities.
Key ResponsibilitiesSEO (Core Responsibility)
- Conduct keyword research, competitor analysis, and SEO audits.
- Optimize website architecture, content, landing pages, and metadata.
- Manage technical SEO elements (site speed, indexing, schema markup).
- Build quality backlinks and improve domain authority.
- Monitor rankings, traffic, and conversions with tools like Google Analytics, Search Console, Ahrefs, SEMrush, or Moz.
Digital Marketing
- Plan and execute integrated digital campaigns for lead generation and brand visibility.
- Run PPC/paid ads across Google Ads, Meta Ads, and LinkedIn.
- Develop content strategies aligned with SEO and marketing goals.
- Collaborate with content creators and designers for optimized blogs, videos, and creatives.
Social Media Management
- Develop strategies for organic growth across platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube).
- Create, schedule, and monitor engaging posts, reels, and stories.
- Track and analyze engagement, reach, and conversions.
- Align social media campaigns with SEO and overall digital marketing strategy.
Training & Mentorship
- Conduct training sessions and workshops on SEO, social media, and digital marketing tools.
- Mentor junior team members and interns on execution best practices.
- Prepare training materials (guides, SOPs, checklists) for in-house learning.
- Keep the team updated on latest algorithm changes, digital trends, and emerging tools.
Analytics & Reporting
- Generate monthly/quarterly performance reports across SEO, ads, and social media.
- Share actionable insights and recommendations to improve ROI.
- Train staff on using analytics dashboards for decision-making.
Qualifications & Skills
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 3–6 years of proven experience in SEO, digital marketing, and social media management.
- Prior experience in training, mentoring, or team leadership is highly desirable.
- Strong knowledge of Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and social media analytics.
- Expertise in Google Ads, Meta Ads Manager, and campaign optimization.
- Excellent communication, presentation, and documentation skills.
- Ability to simplify complex topics for training purposes.
What We Offer
- Competitive salary with performance-based incentives.
- Opportunity to lead campaigns and upskill team members.
- A collaborative and learning-focused work environment.
- Growth path towards Digital Marketing Lead / SEO Trainer role.
Job Type: Full-time
Pay: ₹14, ₹20,000.00 per month
Work Location: In person
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