Social Media Specialist

2 weeks ago

Malad East Mumbai, India Sourjya B Mohanty Full time ₹ 8,00,000 - ₹ 12,00,000 per year

A brief paragraph (3–4 lines) summarizing the purpose of the role.

Example-

We are seeking a dynamic Social Media & Digital Marketing Executive to build brand presence, drive customer engagement, and optimize online sales through creative campaigns and data-driven strategies.

Key Responsibilities

  • Develop, manage, and execute digital marketing campaigns across platforms (Instagram, Facebook, YouTube, LinkedIn, Google).
  • Create engaging content (posts, reels, blogs, newsletters) aligned with brand voice.
  • Analyze performance metrics, prepare weekly reports, and optimize campaigns for ROI.
  • Manage SEO/SEM, email campaigns, and paid ads.
  • Collaborate with design, sales, and product teams for integrated campaigns.
  • Handle influencer collaborations, partnerships, and PR outreach.
  • Monitor trends and competitor activity to innovate strategies.

Required Skills & Qualifications

  • Bachelor's/Master's degree in Marketing, Communications, Business, or related field.
  • 1–3 years of experience in social media, e-commerce, or digital marketing.
  • Strong knowledge of Meta Ads, Google Ads, SEO, and analytics tools.
  • Excellent written & verbal communication skills.
  • Creative thinker with ability to design campaigns that resonate with Gen-Z and millennial audiences.
  • Experience with Shopify/Amazon/Flipkart (for e-commerce roles).

Preferred Skills (Good to Have)

  • Knowledge of Canva, Photoshop, Premiere Pro, or other creative tools.
  • Understanding of Chaldean numerology or branding psychology (for niche luxury brands).
  • Prior experience in beauty, lifestyle, or consumer brands.

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