Executive – Digital Marketing
1 week ago
Asa Digital Marketing Executive at Sanchit Art, you will play a key role inenhancing our online presence, expanding our reach, and driving engagement withart enthusiasts and collectors. You will be responsible for developing and executingdigital marketing strategies to promote our artists and exhibitions, boostbrand awareness, and drive online salesKEY DELIVERABLES:· Design and Content Creation: Produce high -quality andvisually engaging content, including social media posts, blog articles, andemail campaigns, to promote gallery events, artists, and exhibitions· Social Media Management: Successfully manage and grow the gallery'ssocial media presence by creating a content calendar, posting regular updates,and increasing follower engagement and interaction.· Email Marketing: Plan and execute effective email marketingcampaigns, with deliverables including well -designed emails, segmentedrecipient lists, and measurable results in terms of open rates, click -throughrates, and conversions.· SEO and SEM: Improve the gallery's online visibilitythrough effective SEO strategies, including keyword optimization and backlinkbuilding. Manage pay -per -click (PPC) advertising campaigns with the goal ofincreasing website traffic and conversions.· Analytics and Reporting: Regularly monitor and analyze KPIs,providing detailed reports on the performance of digital marketing efforts.Make data -driven recommendations for adjustments and improvements.· Website Management: Ensure the gallery's website is up -to -datewith the latest artwork, artist information, and exhibition details. Deliver auser -friendly website that reflects the gallery's brand.· Audience Engagement: Cultivate a highly engaged online communityby responding to comments, questions, and inquiries in a timely andprofessional manner.· Project Management: Successfully manage digital marketingprojects, ensuring they are completed on time and within budget.Requirements · Bachelor's degree inMarketing, Digital Marketing, or a related field.· Proven experience indigital marketing, preferably in the art or luxury industry.· Strong knowledge ofsocial media platforms, content creation, and email marketing.· Proficiency in SEO,SEM, and digital advertising platforms (e.g., Google Ads, FacebookAds).· Proficiency in using design and marketingtools, including Canva, Adobe Illustrator, Adobe InDesign, Adobe Photoshop,Mailchimp, and video editing software.· Excellent writtenand verbal communication skills.· Creative thinkingand a passion for art and culture.· Analytical mindsetwith the ability to interpret data and make data -driven decisions.· Strong projectmanagement skills and the ability to work independently.
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