Brand/ Product Management/PMT

1 week ago

Hyderabad, Telangana, India Biological E Full time US$ 9,00,000 - US$ 12,00,000 per year

Biological E Limited is hiring for Brand/ Product Management (India Vaccine Business Marketing)

Designation: Sr. Executive/ Asst. Manager/ Deputy Manager

Job Location: Corporate Office, Jubilee Hills, Hyderabad (On-site, with Travel)

Key Responsibilities:

1. Brand Strategy & Planning

Analyse market trends, competition, and customer insights to shape strategy

Drive segmentation, positioning, and messaging for target audiences

Develop and execute annual marketing plans for assigned vaccine brands

2. Campaign Development & Execution

Conceptualize and launch impactful campaigns across digital and conventional channels targeting Sales Force, HCPs, Distributors and General Public

Ensure timely creation and dissemination of promotional inputs and training of the team on content

Work closely with the medical, training, digital and SFE teams to ensure execution and monitoring

3. Field Force Engagement

Design and deliver brand inputs with guidance and training to sales teams

Partner with field managers to drive execution

Regularly assess effectiveness of campaigns via feedback and field insights gathered through field work with sales team

4. Portfolio Performance Monitoring

Track brand KPIs including sales, market share, and ROI on marketing spends

Monitor regional performance and identify areas for targeted interventions

Lead initiatives for life cycle management and brand revitalization

5. Stakeholder Collaboration

Coordinate with Supply Chain, Medical Affairs, Sales, Training, Commercial, SFE and Digital Teams

Support engagement programs with key opinion leaders (KOLs) and healthcare professionals (HCPs) and develop own KOL connections

Contribute to team tasks, business/customer meetings, reviews and strategic decision-making and learning forums

Skills & Competencies

Strong analytical and problem-solving skills

Excellent communication and interpersonal abilities

Creative thinker with a customer-centric mindset

Proficiency in digital marketing tools and platforms

Prior experience in vaccine or specialty product marketing is a strong plus

What We Offer

An opportunity to work and contribute in a fast growing business with high public health impact

A dynamic, collaborative, and high-performance team

Organization culture based on mutual respect, people first philosophy & progressive mindset

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