Senior Manager Performance Marketing

About Us:

Founded in 2014, Vedantu emerged as a visionary in the ed-tech space, pioneering the shift towards online education in India. Our name, derived from 'Veda' (knowledge) and 'Tantu' (network), reflects our mission: to create a vast network of knowledge accessible to all. We embarked on a journey to transform the educational landscape, leveraging technology to make quality education available, affordable, and personalized.

Our Online

Legacy: Over the years, Vedantu has established itself as a leader in live online tutoring. We connect India's top teachers with students across the nation in a LIVE interactive e-classroom. Our platform, powered by innovative technology, includes features like a 2-way interactive whiteboard, live audio, and video feeds, ensuring a highly engaging and effective learning experience. We pride ourselves on offering personalized education, adapting to the unique needs and learning pace of each student

Expanding to Offline Centers

With 18 years of experience of founders across Online and Offline, Vedantu has extended its educational prowess to offline learning by establishing centers in over 20 cities. These centers embody our commitment to making quality education accessible to every student combining the best of online and offline. Equipped with state-of-the-art technology and fostering the same caliber of interactive and personalized learning as our online platforms, these centers provide students with the best of both worlds.

Our Mission and Vision.

Our vision at Vedantu is to inspire students globally to discover their true potential, creating #ImpactAtScale. Our mission is to provide transformative learning experiences that inspire every student, breaking down all barriers to education, ensuring accessibility anytime, anywhere. We are committed to #CreateVOW Experiences, fostering an environment where students feel loved, inspired, and cared for. Our focus is on delivering measurable and significant #Outcomes for each learner. Whether it's online or offline, our goal is to surpass conventional learning methods, offering top-notch education that empowers every child to achieve their fullest potential, regardless of their circumstances. Read more:

Looking Ahead:

As we continue to grow and evolve, Vedantu remains dedicated to innovating and expanding our educational offerings. Our journey from an online pioneer in 2014 to a hybrid model with a strong offline presence marks just the beginning of our endeavor to redefine education in India and beyond.

VEDANTU LEADERS.

Vedantu`s founders Vamsi Krishna, Anand Prakash, and Pulkit Jain did their first venture in education, Lakshya, in 2006 which later got acquired by a listed company called MT Educare (Mahesh Tutorials) in 2012. As part of Lakshya, the founders taught and mentored more than 10,000 students and trained more than 200 teachers between them.

Vamsi Krishna, Co-Founder and CEO

Pulkit Jain, Co-Founder and Head Product

Anand Prakash, Co-Founder and Head Academics

Pankaj Jain, CFO

Arnab Dutta, COO

Simriti Goel, Head
of HR

To know more about Vedantu log on to

Senior Manager Performance Marketing

• Location: Work from Office, Bangalore
• Working days
  :
  6 days

Role Overview

• We are looking for a sharp, analytically sound Performance Marketer with deep expertise in Meta platforms to lead performance campaigns for a specific business unit (BU). This role is BU-specific and will work closely with the Business Head, with full ownership of paid marketing performance across the Meta ecosystem.

Key Responsibilities

• Own end-to-end paid media strategy and execution on Meta (Facebook, Instagram, etc.) for your BU.
• Plan, manage, and optimize large-scale campaigns (minimum ₹5 Cr+budgets).
• Deliver against performance KPIs: CAC, ROAS, LTV, funnel drop-offs.
• Run experiments, A/B tests, creative analysis, and audience segmentation.
• Collaborate with content/creative teams to improve ad performance.
• Continuously refine targeting, bidding, and budget allocations.
• Work closely with the Business Head and cross-functional teams (Product, Growth, Tech).

Ideal Candidate Profile

• 2–8 years of Performance Marketing experience in B2C brands especially Lead Generation specific companies such as Insurance, EdTech, etc.
• Deep understanding of the Meta ad ecosystem (Ads Manager, attribution, pixels, APIs).
• Must have handled ₹5 Cr+ in annual Meta budgets.
• Strong analytical and Excel/Google Sheets skills; working knowledge of GA4 and analytics tools.
• Highly performance-focused with a bias for experimentation and data.
• Start-up experience or high-growth digital-first brand exposure is a plus.