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Marketing Automation Specialist

2 weeks ago

Mumbai Metropolitan Region, India PivotRoots Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Responsibilities

  • Build, develop, and execute marketing promotional and editorial campaigns using Braze, MoEngage, CleverTap (experience in these platforms is a must).
  • Assist in setting up A/B tests or control group tests, monitor performance, document learnings, and apply insights to future campaigns.
  • Support the quality assurance (QA) process for email marketing, push notifications, and in-app messaging to ensure flawless execution.
  • Compile campaign data and contribute to weekly and monthly reports, providing insights and recommendations for improvements.
  • Collaborate with cross-functional teams to contribute ideas, assist in preparing proposals, oversee parts of the production process, and support campaign delivery.

Required Candidate Profile

  • Hands-on experience with Braze, MoEngage, CleverTap; experience with Salesforce Marketing Cloud or Adobe Campaign is a plus.
  • Experience working with BFSI clients will be an added advantage.
  • Basic knowledge of marketing concepts such as segmentation, targeting, personalization, and campaign analytics.
  • Some familiarity with HTML, CSS, and comfort working with SQL or Python is appreciated.
  • Proficiency with Microsoft Office or Google Workspace, especially Excel/Google Sheets for data handling.
  • Strong curiosity and eagerness to learn about marketing technology and automation tools.
  • Excellent attention to detail, organizational skills, and a proactive attitude.

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.