Digital Marketing Specialist

2 days ago

Pune, Maharashtra, India Orbitouch Outsourcing Private Limited Full time US$ 80,000 - US$ 1,20,000 per year

Job Title: Digital Marketing Specialist

Experience Required: 2 to 4 years

Location: Hinjewadi, Pune

Job Overview

We are looking for a results-driven Digital Marketing Specialist with 2–4 years of proven experience in executing impactful digital campaigns. The ideal candidate will have strong expertise in SEO, SEM, PPC, social media, and digital analytics, along with a creative mindset to deliver measurable growth for the brand across multiple platforms.

Key Responsibilities

  1. Campaign Management  Plan, launch, and optimize digital marketing campaigns across Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant platforms.  Manage budget allocation and ensure maximum ROI.

  2. SEO & SEM  Execute on-page and off-page SEO strategies to improve search engine rankings.  Conduct keyword research and optimize website content for organic traffic growth.  Manage PPC campaigns to achieve high-quality lead generation.

  3. Social Media Management  Create engaging, brand-aligned content for social media channels.  Manage daily posting, monitor engagement, and grow audience reach.  Track analytics and adjust strategies for improved results.

  4. Email Marketing  Design and execute targeted email campaigns.  Monitor campaign performance (open rates, CTR) and optimize based on insights.

  5. Analytics & Reporting  Track KPIs across all digital channels using tools like Google Analytics, Facebook Ads Manager, etc.  Prepare regular performance reports with actionable recommendations.

  6. Content Collaboration  Work closely with design and content teams to create landing pages, blog posts, infographics, and other digital assets.

  7. Market & Trend Analysis  Stay updated with industry trends, algorithm changes, and emerging digital marketing tools.  Recommend innovative strategies to keep campaigns competitive.

Requirements

2–4 years of hands-on experience in digital marketing campaign management.

Strong knowledge of SEO, SEM, PPC, and social media marketing.

Proficiency in tools like Google Analytics, Google Ads, Facebook Ads Manager, HubSpot (or similar).

Content creation and editing skills for digital formats.

Strong analytical, communication, and project management skills.

Job Types: Full-time, Permanent

Application Question(s):

  • Are you qualified with Diploma/Degree in Bachelor's degree in Marketing, Communications, Business, or related field?
  • are you most comfortable with location Hinjewadi, Pune?
  • what is your current annual salary / ctc?
  • what is your expected annual salary / ctc?
  • How many years of Proven experience in Digital Marketing Specialist?
  • what is your notice period? (in days)
  • How would you rate yourself on a scale of 1 to 10?" between your experience /skills & as required experience in job descriptions?

Work Location: In person

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