SaaS Content Strategist

2 days ago


Gandhinagar, Gujarat, India Etech Global Services Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Work From Office

What We Offer:

  • Transportation allowance
  • Canteen Subsidy
  • Health Insurance
  • Tuition Reimbursement
  • Incentive components campaign wise
  • Work Life Balance Initiatives
  • Rewards & Recognition
  • Internal movement through IJP

What You'll Be Doing:

Strategy and Planning

  • Develop and execute content strategies aligned with product roadmap and GTM goals
  • Define content pillars, messaging frameworks, and tone of voice for SaaS audiences
    Build and manage content calendars across SaaS applications, websites, blog, social, and email

Content Creation & Ownership

  • Write and oversee high-converting SaaS product content: homepage, feature pages, pricing pages, comparison pages, knowledge base articles, release notes, customer stories
  • Create blog posts, social media content, videos, infographics, and other assets
  • Ensure consistent brand voice and messaging across all customer touchpoints
  • Optimize all content for SEO and conversion

Analytics & Iterations

  • Measure content performance (traffic, trials, pipeline influence, SEO rankings)
  • Run A/B tests and iterate based on data
  • Use AI tools to scale research, ideation, and optimization

Collaboration

  • Partner closely with Product, Marketing, Design, and Sales teams
  • Stay ahead of SaaS content trends and competitor strategies

What We Expect You to Have:

  • 5–6 years writing SaaS product content (website copy, knowledge base, feature messaging)
  • Experience at a B2B/B2C SaaS company (Global)
  • Proven ability to write clear, benefit-focused copy that drives sign-ups and upgrades
  • Strong grasp of SEO, conversion copywriting, and content-led growth
  • Hands-on experience with AI writing/optimization tools (ChatGPT, Claude, etc.)
  • Excellent portfolio showcasing SaaS website content or product launches
  • Knowledge of prompt engineering and AI workflow optimization
  • Experience with content marketing platforms (HubSpot, WordPress, etc.)

Preferred Qualifications

  • Knowledge of HTML/CSS and basic web development principles
  • Familiarity with paid media and content distribution strategies
  • Understanding of marketing automation and email marketing
  • Experience with AI-powered design tools (Midjourney, DALL-E, Canva AI) and video tools
  • Certification in content marketing, digital marketing, or related field

Technical Skills

  • Google Analytics, Search Console, and other analytics platforms
  • Content management systems (WordPress, Mailchimp, etc.)
  • Social media management tools (Hootsuite, Sprout Social, Buffer)
  • SEO tools (SEMrush, Ahrefs, Moz)
  • AI content and productivity tools (ChatGPT, Claude, Grammarly, Notion AI, etc.)
  • AI analytics and insights platforms
  • Project management tools (Basecamp, Asana, Trello,)
  • Microsoft Office / Google Workspace

Job Title

:

SaaS Content Strategist

Department

:

Software Development

Location

:

Gandhinagar

Schedule & Shift

:

UK/US Shift (Rotational)



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