Saas Content Strategist

3 weeks ago

Gandhinagar GJ IN Etech Global Services Full time

Work From Office What We Offer Transportation allowance Canteen Subsidy Health Insurance Tuition Reimbursement Incentive components campaign wise Work Life Balance Initiatives Rewards Recognition Internal movement through IJP What You ll Be Doing Strategy and Planning Develop and execute content strategies aligned with product roadmap and GTM goals Define content pillars messaging frameworks and tone of voice for SaaS audiences Build and manage content calendars across SaaS applications websites blog social and email Content Creation Ownership Write and oversee high-converting SaaS product content homepage feature pages pricing pages comparison pages knowledge base articles release notes customer stories Create blog posts social media content videos infographics and other assets Ensure consistent brand voice and messaging across all customer touchpoints Optimize all content for SEO and conversion Analytics Iterations Measure content performance traffic trials pipeline influence SEO rankings Run A B tests and iterate based on data Use AI tools to scale research ideation and optimization Collaboration Partner closely with Product Marketing Design and Sales teams Stay ahead of SaaS content trends and competitor strategies What We Expect You to Have 5-6 years writing SaaS product content website copy knowledge base feature messaging Experience at a B2B B2C SaaS company Global Proven ability to write clear benefit-focused copy that drives sign-ups and upgrades Strong grasp of SEO conversion copywriting and content-led growth Hands-on experience with AI writing optimization tools ChatGPT Claude etc Excellent portfolio showcasing SaaS website content or product launches Knowledge of prompt engineering and AI workflow optimization Experience with content marketing platforms HubSpot WordPress etc Preferred Qualifications Knowledge of HTML CSS and basic web development principles Familiarity with paid media and content distribution strategies Understanding of marketing automation and email marketing Experience with AI-powered design tools Midjourney DALL-E Canva AI and video tools Certification in content marketing digital marketing or related field Technical Skills Google Analytics Search Console and other analytics platforms Content management systems WordPress Mailchimp etc Social media management tools Hootsuite Sprout Social Buffer SEO tools SEMrush Ahrefs Moz AI content and productivity tools ChatGPT Claude Grammarly Notion AI etc AI analytics and insights platforms Project management tools Basecamp Asana Trello Microsoft Office Google Workspace Job Title SaaS Content Strategist Department Software Development Location Gandhinagar Schedule Shift UK US Shift Rotational

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