Associate Director – Public Relations

15 hours ago

Delhi, Delhi, India Grapes Worldwide Full time

About Grapes Worldwide:

At Grapes Worldwide, we blend strategy, creativity, and innovation to build powerful brand stories that connect and convert. As a leading integrated communications agency, we specialize in delivering impactful marketing, PR, and digital strategies across global markets. Join a team that values vision, collaboration, and transformation.

Position Overview:

We are looking for an experienced and dynamic
Associate Director – Public Relations
to lead PR strategies, foster strong media relationships, and oversee a team of PR professionals across diverse verticals. The ideal candidate is a strategic thinker with excellent leadership skills and a deep understanding of the evolving media landscape.

Key Responsibilities:

  • Develop and execute comprehensive PR strategies aligned with client goals and brand messaging.
  • Lead client communication, providing strategic counsel, media training, and reputation management advice.
  • Build and maintain strong relationships with key media, influencers, and industry stakeholders.
  • Oversee press releases, bylines, pitches, media kits, and other PR content to ensure quality and consistency.
  • Manage PR campaigns end-to-end—from ideation to execution and reporting.
  • Monitor media coverage and PR performance, generating insights and ROI-driven reports for clients.
  • Collaborate with internal teams (social, creative, strategy) to ensure cohesive integrated campaigns.
  • Mentor, train, and supervise junior team members, driving productivity and professional growth.
  • Identify proactive media opportunities, award submissions, and speaking engagements for clients.
  • Stay up to date with PR trends, digital PR tools, and the evolving media and influencer landscape.

Requirements:

  • 7-9 minimum proven experience in public relations, preferably in an agency environment.
  • Proven track record of managing high-profile clients and PR campaigns across industries.
  • Strong media network across traditional and digital platforms, with demonstrated success in media placements.
  • Excellent communication, presentation, and interpersonal skills.
  • Strong leadership abilities and experience in team management.
  • Strategic mindset with a creative and results-driven approach.
  • Crisis communication and reputation management experience is a plus.
  • Bachelor's or Master's degree in Communications, Public Relations, Journalism, or related field.

𝐖𝐡𝐨 𝐬𝐡𝐨𝐮𝐥𝐝 𝐚𝐩𝐩𝐥𝐲:


• 𝐏𝐑𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬 𝐰𝐢𝐭𝐡 7–9 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞, preferably in integrated or digital-first PR environments


• 𝐒𝐨𝐦𝐞𝐨𝐧𝐞 𝐰𝐡𝐨 𝐜𝐚𝐧 𝐝𝐫𝐚𝐟𝐭, 𝐫𝐞𝐯𝐢𝐞𝐰, 𝐚𝐧𝐝 𝐞𝐱𝐞𝐜𝐮𝐭𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 — from media pitches to press releases to thought leadership


• 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐭 𝐚𝐭 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐦𝐞𝐝𝐢𝐚 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬, 𝐛𝐨𝐭𝐡 𝐚𝐜𝐫𝐨𝐬𝐬 𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐟𝐞𝐚𝐭𝐮𝐫𝐞 𝐦𝐞𝐝𝐢𝐚 𝐚𝐧𝐝 𝐧𝐢𝐜𝐡𝐞 𝐛𝐥𝐨𝐠𝐠𝐞𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤𝐬


• 𝐅𝐚𝐦𝐢𝐥𝐢𝐚𝐫 𝐰𝐢𝐭𝐡 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝐜𝐚𝐭𝐞𝐠𝐨𝐫𝐢𝐞𝐬 — consumer, tech, lifestyle, D2C or BFSI


• 𝐓𝐡𝐢𝐧𝐤𝐬 𝐥𝐢𝐤𝐞 𝐚 𝐩𝐚𝐫𝐭𝐧𝐞𝐫, 𝐰𝐨𝐫𝐤𝐬 𝐥𝐢𝐤𝐞 𝐚 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐨𝐫, 𝐚𝐧𝐝 𝐥𝐞𝐚𝐝𝐬 𝐰𝐢𝐭𝐡 𝐨𝐰𝐧𝐞𝐫𝐬𝐡𝐢𝐩

You'll be expected to guide junior talent, manage multiple mandates, and contribute to the larger growth of the PR vertical at Grapes.

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