Senior Associate

2 weeks ago

Gurugram Mohali, India Plaksha Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Role: Senior Associate, Digital Marketing Job Description

  • Develop and execute the digital marketing strategy including performance marketing, SEO, and brand campaigns.
  • Lead and optimize campaigns across Google, social, publishers, and other ad platforms to generate high-quality applications with a data-driven, ROI-focused approach.
  • Contribute actively to the lead nurture strategy, optimizing conversion points and the application funnel.
  • Drive SEO growth by managing keyword/content strategies, agencies, and future-ready initiatives (AEO, GEO) to strengthen long-term visibility and organic traffic.
  • Collaborate with internal teams (Outreach, Admissions, Design, Content, website developers, alumni relations) and external vendors/agencies to deliver integrated campaigns and optimized user experiences.
  • Monitor, measure, and report campaign effectiveness using CRM, Google Analytics, and other tools; identify insights to refine strategy and optimize ad spend.
  • Maintain weekly/monthly performance dashboards and conduct regular reviews to recalibrate campaigns.

Experience and Education

  • Bachelors Degree or Undergraduate degree in marketing or any other related field.
  • 3-5 years of experience and knowledge in managing SEO, SEM and SMM, marketing database, email, social media

Skills and Attributes

  • Strong organizational, interpersonal, communication, editing, and content development skills.
  • Proficiency in analytics tools, Google Ads/AdWords, Meta campaigns, and data-driven decision- making.
  • Creative in identifying target audiences, devising impactful campaigns, and staying updated with digital marketing trends and best practices.
  • Self-driven with strong ownership and ability to work independently.
  • Flexible in a dynamic startup environment with willingness to adapt and stretch to meet deliverables.
  • Collaborative team player, proactive in supporting overall project requirements.

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