Sr Manager

4 days ago

Gurgaon, Haryana, India PepsiCo Full time ₹ 25,00,000 - ₹ 1,00,00,000 per year

Overview
This role will play a key role in driving growth and expanding PepsiCo's Foods footprint within the Away From Home channel. This dynamic role will focus on setting up the channel for foods business in India; on-board new business through national accounts and any organized big players, managing industry relations, and collaborating with internal and external stakeholders to execute strategies that align with PepsiCo's business goals. The individual will be responsible for working closely with internal/ external partners, understanding P&L dynamics, and spearheading key initiatives to build PepsiCo's presence in the AFH and foodservice space.

AFH is a key channel in fueling the growth of the business for next year as we expand. The role holder will need to set-up the channel for future success.

Responsibilities

  • Build the channel from scratch - On-board national AFH partners across channels such as hotels, cafes, restaurants/ QSRs, commercial spaces, airports, cinemas (eg: PVR, Taj, Oberoi, starbucks, Tim Hortons etc)
  • Be the Custodian for the Vol, Val, Share delivery for the customers. Evaluate relevant market competition and take proactive measures to drive the Sales & Share AOP delivery for the channel
  • Expansion of National Accounts: Successfully acquiring national accounts contributing to overall business growth and increasing PepsiCo's presence across key regions
  • Driving Portfolio Growth: Effectively push PepsiCo's future portfolio, especially Premium, into the Away From Home channel, growing market share in these emerging categories.
  • Customer Advocacy: Serve as the voice of the customer within PepsiCo, ensuring that customer needs and insights are represented in strategy development and execution.
  • Executing the JBP (Joint Business plan) with customers & becoming their preferred partners in each category PI exists
  • Develop insights with customers and drive strategic activation plans
  • Integrated Marketing Programs: Design and implement marketing programs that deliver on key brand metrics (awareness, engagement, loyalty) while working in close collaboration with the brand team to ensure seamless integration across channels
  • Drive profitable growth of 1.2x of core business

Qualifications

  • At least 8-10 years of experience
  • Education: MBA from Premier institute
  • Sales, Customer/ Consumer Marketing experience with FMCG companies
  • Strong planning, execution & analytical skills
  • Proven track record of managing regional accounts, delivering AOP targets, and driving brand growth in the AFH space.
  • P&L understanding

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