Sr. Digital Marketing Executive

3 hours ago

Mangalore, Karnataka, India M S SPORTSWEAR Full time ₹ 2,40,000 - ₹ 3,00,000 per year

Position: Digital Marketing & Marketing Manager

Location: Mangaluru (On-site)

Job Type: Full-Time

Role Overview

We are looking for a dynamic, data-driven, and creative Marketing Manager to lead our digital marketing efforts and overall marketing strategy. This role is ideal for someone who thrives in a fast-paced environment, understands brand-building, and can drive measurable growth through strategic campaigns across digital and offline channels.

You will work closely with the management team, design team, and sales department to ensure consistent messaging and brand representation across all touchpoints.

Key Responsibilities

Digital Marketing:

  • Develop, execute, and manage digital marketing campaigns across platforms (Meta, Google Ads, SEO, email, etc.)
  • Drive lead generation, nurturing funnels, and customer acquisition strategies.
  • Manage and grow social media presence across platforms (Instagram, Facebook, LinkedIn, etc.)
  • Use web analytics tools (Google Analytics, Meta Pixel, etc.) to monitor performance, generate reports, and optimize campaigns.
  • Plan and execute email marketing and SMS campaigns for promotions and customer engagement.
  • Coordinate with the design team for visuals, creatives, and video content.

Marketing Management:

  • Develop and oversee annual marketing plans aligned with business goals.
  • Plan, coordinate, and execute brand-building activities, product launches, and promotional events.
  • Research market trends and competitor activity to stay ahead of industry shifts.
  • Collaborate with sales and merchandising teams to align marketing efforts with seasonal collections and campaigns.
  • Oversee development of offline marketing materials like brochures, banners, and packaging.
  • Build partnerships with influencers, fitness communities, and gyms for brand collaborations.

Required Qualifications & Skills

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • Minimum 3–5 years of relevant experience in digital and/or brand marketing.
  • Proven success in social media marketing, lead generation, and performance marketing.
  • Hands-on experience with SEO/SEM, Google Ads, Meta Business Suite, and CRM tools.
  • Strong analytical skills and experience using Google Analytics, social media insights, and marketing dashboards.
  • Excellent written and verbal communication skills.
  • Strong project management and organizational abilities.
  • Creativity and an eye for aesthetics in digital content and branding.
  • Willingness to work full-time from our office in Mangaluru.
  • Experience in the sportswear, fashion, or fitness industry is a plus.

What We Offer

  • A collaborative and energetic work environment.
  • Opportunity to grow with a young and evolving brand.
  • Freedom to bring ideas to life and make real impact.
  • Discounts on premium sportswear for your own fitness journey.

Job Type: Full-time

Pay: ₹20, ₹25,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Paid time off

Ability to commute/relocate:

  • Mangalore, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

  • Have you led or participated in brand-building campaigns or product launches?
  • Do you have experience planning and managing offline marketing events or promotions?

Education:

  • Master's (Preferred)

Experience:

  • Branding: 2 years (Required)
  • Digital marketing: 3 years (Required)

Language:

  • English, hindi, kannada (Required)

Work Location: In person

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