Web Designer

Job Title: Web Designer & Digital Marketing Executive (E-Commerce)

Experience: 2–4 Years

Location: Bengaluru, India

Department: Digital & Technology

Reports To: Project Manager / Digital Marketing Lead

1. Job Summary

We are looking for a skilled and creative Web Designer with Digital Marketing expertise, responsible for designing, developing, and maintaining a complete E-Commerce Website. The role involves transforming business requirements into visually appealing, user-friendly, and conversion-optimized e-commerce pages, along with managing digital marketing activities that drive traffic, engagement, and sales.

The ideal candidate must have strong knowledge of web design principles, UI/UX, e-commerce best practices, SEO, and experience in managing digital marketing campaigns.

2. Key Responsibilities

A. E-Commerce Web Design & Development

• Design, develop, and maintain the E-Commerce website (courses, subscriptions, digital content).
• Create responsive and intuitive UI/UX layouts optimized for sales funnels and conversions.
• Build landing pages, product pages, checkout flows, and subscription pages.
• Integrate and manage payment gateway design flows (Razorpay, Stripe, etc.).
• Ensure mobile-first design for seamless performance across all devices.
• Create dynamic visuals, banners, thumbnails, and promotional assets.
• Troubleshoot and resolve UI/UX issues, bugs, or performance bottlenecks.

B. Digital Marketing Execution

• Support and manage digital marketing campaigns on Google Ads, Meta Ads, and YouTube and other Social Media as needed.
• Optimize landing pages for conversions (CRO).
• Conduct SEO optimization of website pages for improved search performance.
• Maintain Google Analytics, Search Console, and tracking pixels.
• Analyze traffic data to determine improvements for bounce rate, session length, and conversions.
• Create digital creatives for advertising campaigns (banners, promotional graphics).

C. Content Creation & Design

• Collaborate with content and video teams to design compelling visuals that align with branding.
• Work on email templates, newsletters, popup designs, and promotional campaigns.
• Design marketing collateral for social media, paid ads, and website promotions.

D. E-Commerce Management & Operations

• Manage product listings, course listings, pricing pages, and content updates.
• Monitor user behaviour on the site and propose improvements.
• Ensure smooth checkout process, payment gateway functionality, and order flow.
• Monitor and optimize website performance, load time, and SEO ranking.
• Maintain backups, site security, plugins, and integrations (especially if using WordPress/WooCommerce or similar platforms).

E. Collaboration & Reporting

• Work closely with LMS developers, backend engineers, and the digital marketing team.
• Participate in requirement meetings and strategy sessions.
• Provide weekly progress reports on website updates and marketing results.
• Maintain documentation for website structure, workflows, and publishing processes.

3. Required Skills & Competencies

A. Technical Skills

• Proficiency in HTML5, CSS3, JavaScript/jQuery.
• Strong knowledge of CMS platforms like WordPress/WooCommerce, Shopify, or similar E-Commerce tools.
• Experience with UI/UX tools (Figma, Adobe XD, Sketch).
• Graphic design skills using Photoshop, Illustrator, Canva.
• Basic video editing (Premiere Pro, Filmora, or similar).
• Good understanding of SEO fundamentals, keyword optimization, and search engine structure.
• Ability to set up and manage analytics tools (GA4, Google Ads Manager).

B. E-Commerce & Digital Marketing Skills

• Experience in building or managing an E-Commerce website.
• Understanding of online purchasing behaviour and checkout UX.
• Experience running paid ads (Google, Facebook/Instagram).
• Ability to optimize user journeys for conversions (CRO).
• Knowledge of email marketing tools (Mailchimp, SendGrid, etc.).

C. Soft Skills

• Strong communication and presentation abilities.
• High attention to detail and design aesthetic.
• Ability to multitask and meet deadlines in a fast-paced environment.
• Team player with a proactive and problem-solving approach.

4. Qualification Requirements

• Bachelor's degree in Web Design, Computer Science, Digital Media, Visual Communication, or related field.
• 2–3 years of hands-on experience in web design and digital marketing, preferably in E-Commerce or EdTech.
• A strong online portfolio showcasing web design skills is mandatory.

5. Preferred Experience

• Experience building subscription-based digital product platforms.
• Familiarity with EdTech websites or LMS front-end structures.
• Understanding of e-commerce funnel optimization and A/B testing.
• Experience integrating payment gateways and automations.

6. Employment Type

• Full-Time
• Onsite

Job Type: Full-time

Work Location: In person