SEM / PPC / Paid Marketing- TL

2 weeks ago


Delhi, Delhi, India The Sachdev Group (TSG Automotive) Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Performance Marketing Team Lead (Lead Generation & Paid Ads)

Job Title:
Performance Marketing Team Lead

Location:
Motinagar, Delhi

Job Type:
Full-Time

Job Summary:

We are seeking a
Performance Marketing Team Lead
with a strong focus on
lead generation
through
paid advertising campaigns
on
Facebook, Google, and other digital platforms
.

The ideal candidate will be responsible for strategizing, executing, and optimizing paid media campaigns to drive high-quality leads and maximize ROI.

Key Responsibilities:

  • Lead Generation:
    Develop and implement data-driven strategies to generate high-intent leads for the business.
  • Paid Ads Management:
    Plan, execute, and optimize paid ad campaigns across
    Google Ads (Search, Display, YouTube)
    and
    Meta Ads (Facebook & Instagram)
    .
  • Budget Optimization:
    Manage and allocate ad budgets efficiently to maximize cost-per-lead (CPL) and return on ad spend (ROAS).
  • Ad Creative & Copywriting:
    Work with designers and content teams to create compelling ad creatives, ad copies, and landing pages for high conversion rates.
  • Performance Reporting:
    Analyze and report on key metrics (CTR, CPC, CPL, ROAS, conversion rates) and provide actionable insights for campaign improvements.
  • Competitor & Market Analysis:
    Monitor competitors' advertising strategies and industry trends to stay ahead in the market.
  • Team Management:
    Lead and mentor a team of performance marketers to drive growth and achieve marketing objectives.

Key Requirements:

  • Experience:
    6-12 years in
    performance marketing
    , with a proven track record in
    lead generation via paid campaigns
    .
  • Expertise:
    In-depth knowledge of
    Google Ads (Search, Display, YouTube) & Facebook Ads (Lead Forms, Website Conversions, Retargeting, Lookalike Audiences)
    .


If you are a results-driven marketer passionate about paid ads and lead generation, we want you on our team


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