SEM / PPC / Paid Marketing- TL
2 weeks ago
Performance Marketing Team Lead (Lead Generation & Paid Ads)
Job Title:
Performance Marketing Team Lead
Location:
Motinagar, Delhi
Job Type:
Full-Time
Job Summary:
We are seeking a
Performance Marketing Team Lead
with a strong focus on
lead generation
through
paid advertising campaigns
on
Facebook, Google, and other digital platforms
.
The ideal candidate will be responsible for strategizing, executing, and optimizing paid media campaigns to drive high-quality leads and maximize ROI.
Key Responsibilities:
- Lead Generation:
Develop and implement data-driven strategies to generate high-intent leads for the business. - Paid Ads Management:
Plan, execute, and optimize paid ad campaigns across
Google Ads (Search, Display, YouTube)
and
Meta Ads (Facebook & Instagram)
. - Budget Optimization:
Manage and allocate ad budgets efficiently to maximize cost-per-lead (CPL) and return on ad spend (ROAS). - Ad Creative & Copywriting:
Work with designers and content teams to create compelling ad creatives, ad copies, and landing pages for high conversion rates. - Performance Reporting:
Analyze and report on key metrics (CTR, CPC, CPL, ROAS, conversion rates) and provide actionable insights for campaign improvements. - Competitor & Market Analysis:
Monitor competitors' advertising strategies and industry trends to stay ahead in the market. - Team Management:
Lead and mentor a team of performance marketers to drive growth and achieve marketing objectives.
Key Requirements:
- Experience:
6-12 years in
performance marketing
, with a proven track record in
lead generation via paid campaigns
. - Expertise:
In-depth knowledge of
Google Ads (Search, Display, YouTube) & Facebook Ads (Lead Forms, Website Conversions, Retargeting, Lookalike Audiences)
.
If you are a results-driven marketer passionate about paid ads and lead generation, we want you on our team
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