Assistant Manager

12 hours ago


Navsari, Gujarat, India Ajays Good Food Pvt. Ltd. Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role Overview:

  • To plan, run, track and optimize all paid digital marketing and SEO efforts for Ajays across platforms (Meta, Google, YouTube, Website, GMB) ensuring maximum local discoverability, ROI and franchise lead gen - all with a desi, energetic flair

Key Responsibilities:

1. Campaign Planning & Execution

  • Plan digital marketing calendars for monthly, festive and seasonal campaigns.
  • Run geo-targeted ads for new launches, offers, and category boosts.
  • Create segment-wise audience lists by interest, demography, city.

2. Performance Marketing

  • Run and manage Meta Ads, Google Ads (Search, Display, YouTube), GMB campaigns.
  • Build and run lead gen campaigns (Franchise/Local Store).
  • Continuously optimize CPC, CTR, CAC, ROAS.

3. SEO & Web Optimization

  • Conduct keyword research and update focus terms monthly (local + franchise).
  • Collaborate with content/web team to ensure keyword-rich landing pages.
  • Regularly update meta tags, image alt-text, page speed via required tools.
  • Drive organic visibility via blog ideas, GMB posts, backlinks.

4. Local Store Level Promotions

  • Assist local stores with hyperlocal ads within 12 km radius.
  • Set up budget ads for each store launch or special event.
  • Track coupon code redemptions through POS (if integrated).

5. Analytics & Reporting

  • Weekly dashboards of ad spend, leads, conversions
  • Google Analytics, Meta Ads Manager, UTM tracking & GMB Insights
  • Campaign review meets with Marketing Head

6. Landing Page & GMB Coordination

  • Work with design/dev teams to create & update store pages.
  • Ensure GMB listings are optimized for all stores (photos, menu, phone number, timing).
  • Run Near Me" ads for active cities with keyword localization.

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