Social Media Marketing-Manager

1 day ago

Gurgaon, Haryana, India La Pink Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title:
Social Media Marketing Manager

Industry: Beauty & Cosmetics

Job Type: Full-time

Location: Gurugram

Experience Required: 4+ years

About the Role:

La Pink
is seeking a dynamic and creative Social Media Manager with a passion for the beauty & cosmetics industry. The ideal candidate will be a social media-savvy individual who thrives on building communities, loves working with influencers, and has excellent communication and relationship-building skills.

If you have experience in managing social media platforms and influencer collaborations — especially within the beauty space — we'd love to hear from you

Key Responsibilities:

  • Social Media Strategy & Execution:
  • Develop and manage social media calendars, promotional campaigns, and day-to-day activities across Facebook, Instagram, YouTube, and emerging platforms.
  • Content Creation & Collaboration:
  • Collaborate with the creative team to conceptualize, visualize, and execute engaging, brand-aligned content. Ensure content matches brand tone and guidelines.
  • Influencer Marketing:
  • Identify, engage, and manage relationships with beauty influencers. Coordinate end-to-end campaigns, including outreach, collaboration planning, execution, and performance tracking.
  • Agency & Stakeholder Liaison:
  • Act as the primary point of contact with the social media agency and influencers to ensure timely and high-quality deliverables.
  • Trend & Competitor Analysis:
  • Stay on top of social media trends, platform updates, competitor activities, and new influencer marketing tactics.
  • Community Engagement:
  • Foster an engaging online community by actively interacting with followers, responding to messages, and promoting brand loyalty.

Requirements:

  • Minimum 4 years of proven experience in social media and influencer marketing, preferably in the beauty or lifestyle industry.
  • Strong communication and relationship management skills.
  • Deep understanding of major social media platforms (Instagram, Facebook, YouTube).
  • Hands-on experience with social media tools and paid advertising strategies.
  • Passion for beauty, cosmetics, and digital culture.
  • Highly organized with excellent time management skills.
  • Creative thinker with a commercial mindset.
  • Analytical approach with the ability to derive insights from data and campaigns.

Apply now by sending your resume

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