Senior Manager
2 weeks ago
- Client Management and Relationship Building:
o Build and nurture strong relationships with corporate clients and partners involved in loyalty programs.
o Act as the key point of contact for existing and potential clients, understanding their needs, and offering tailored loyalty solutions.
o Conduct regular client meetings and presentations to discuss performance, feedback, and upcoming initiatives.
o Ensure high levels of client satisfaction by delivering exceptional customer service and problem resolution.
Revenue Growth:
o Drive revenue growth by identifying opportunities to upsell and cross-sell within existing corporate accounts.
o Develop and execute strategies to acquire new B2B and B2B2C clients and expand loyalty program offerings.
o Meet and exceed monthly, quarterly, and annual revenue targets while maintaining profitability goals.
o Monitor sales pipelines, forecast revenue, and report on financial performance regularly.Loyalty Program Design and Product Curation:
o Collaborate with internal teams to curate product offerings aligned with corporate clients' preferences and program goals.
o Develop customized loyalty program solutions that resonate with the target audience, keeping in mind market trends and customer needs.
o Ensure a compelling and diverse portfolio of products and rewards for loyalty program participants.Operational Coordination and Process Optimization:
o Work closely with central teams, including procurement, operations, deliveries, and customer care, to ensure smooth execution of loyalty programs.
o Oversee the end-to-end delivery process, ensuring timely and accurate fulfillment of orders to loyalty program members.
o Identify and implement process improvements to streamline operations, reduce delays, and enhance overall efficiency.Collaboration with Procurement and Vendor Teams:
o Liaise with the procurement team to ensure timely availability of products for loyalty program fulfillment.
o Establish and maintain relationships with external vendors and partners to negotiate favorable terms and manage supply chain dynamics.Stakeholder Management:
o Coordinate with internal stakeholders such as marketing, technology, and finance to align on program objectives and deliverables.
o Collaborate with the marketing team to create targeted campaigns to promote loyalty programs to corporate clients.
o Work with the finance team to monitor budgets, billing, and profitability metrics.Program Performance Tracking and Reporting:
o Monitor the performance of loyalty programs by analyzing key metrics such as client engagement, program effectiveness, and redemption rates.
o Prepare regular performance reports and provide insights to improve program offerings and drive higher engagement.
o Use data-driven insights to make recommendations on enhancing program value for clients and partners.- Compliance and Contract Management:
o Ensure all client agreements and contracts are in compliance with company policies and legal guidelines.
o Manage contract renewals, negotiations, and ensure timely invoicing and payments.
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