
SEO & Digital Marketing Specialist
4 days ago
About the Role :
We are looking for a results-driven SEO & Digital Marketing Specialist to boost search visibility, traffic, and conversions. You will execute SEO strategies, collaborate with content and social teams, and use analytics to optimize campaigns.
Key Responsibilities:
- Conduct keyword research and optimize on-page SEO (meta tags, headers, internal links, images)
- Perform technical SEO, site audits, link-building, and improve site speed/mobile usability
- Manage local SEO (citations, reviews, location-based targeting)
- Track performance using Google Analytics, Search Console, and Tag Manager; generate actionable reports
- Collaborate on SEO-friendly content, blog topics, landing pages, and social media integration.
- Link building strategies
- Backlink analysis (quality over quantity)
Key Tools:
- SEO: Ahrefs, SEMrush, Moz, Yoast SEO/RankMath
- Google: Analytics, Search Console, Tag Manager, Business Profile
- Other: Canva (simple design), ChatGPT/AI writing tools, PageSpeed Insights, Excel/Google Sheets for reporting
Education & Qualifications:
- Education: Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, IT, or a related field
- Experience:
- Minimum 2 years in SEO or digital marketing (agency or in-house) with a .
- Proficiency in full SEO lifecycle and CMS platforms (WordPress preferred)
- Strong analytical, communication, and project management skills.
2. Certifications (Highly Recommended / Optional):
Even if your degree isn't directly related, professional certifications can strongly boost credibility:
- Google Analytics / GA4 Certification
- Google Ads Certification
- HubSpot Content Marketing or Inbound Marketing Certification
- SEMRush, Ahrefs, Moz SEO courses
- Facebook/Meta Ads, LinkedIn Ads certification
Preferred (Optional):
- PPC/paid search experience, schema markup, HTML/CSS basics, social media ads.
Benefits:
- Professional development budget
- Team outings and collaborative environment.
Why Join Us:
Work in a collaborative, growth-focused environment where your skills make a direct impact.
Job Types: Full-time, Permanent, Fresher
Pay: ₹20, ₹25,000.00 per month
Education:
- Bachelor's (Preferred)
Experience:
- SEO: 1 year (Preferred)
- PPC Campaign Management: 1 year (Preferred)
- total work: 1 year (Preferred)
Work Location: In person
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