Manager Marketing-Leading Luxury Retail-Mumbai

3 days ago

Mumbai, Maharashtra, India Vsquare Consultants Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Role & responsibilities

Our client is seeking a dynamic Marketing Manager to lead and execute our digital, social media, and brand activation strategies. This role is crucial in shaping brand presence, driving engagement, and executing high-impact marketing campaigns. The ideal candidate will be creative, data-driven, and experienced in luxury brand marketing.

Key Responsibilities:

Digital & Social Media Marketing:

  • Develop and manage the social media strategy across Instagram, Facebook, LinkedIn, and other relevant platforms.
  • Plan and execute content marketing campaigns, ensuring alignment with brand aesthetics and luxury positioning.
  • Oversee paid digital campaigns to drive engagement, traffic, and conversions.

Monitor trends, analytics, and insights to optimize performance and enhance audience engagement.

Campaign Planning & Execution:

  • Conceptualize and execute 360-degree marketing campaigns for seasonal collections, and key retail events.
  • Coordinate with creative teams, influencers, and agencies to deliver compelling brand messaging.
  • Ensure seamless execution of visual merchandising and in-store branding.

Brand Coordination & Partnerships:

  • Manage relationships with luxury watch brands, ensuring alignment with global marketing guidelines.
  • Collaborate with brand partners for co-branded activations and exclusive launches.
  • Oversee marketing communications, ensuring a consistent and premium brand tone.

Events & Activations:

  • Plan and execute high-profile brand events, including boutique activations, private client experiences, and media interactions.
  • Coordinate with PR agencies to maximize brand exposure in luxury and lifestyle media.
  • Ensure seamless execution of launch events, collaborations, and experiential marketing.

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