Social Media Marketing Specialist
4 days ago
Role Overview:
We are looking for a creative and driven
Social Media Marketing Executive
to manage and grow our brand's online presence across digital platforms. The ideal candidate should have hands-on experience in content creation, social media management, and design tools like
Canva
and
Adobe Illustrator
.
Key Responsibilities:
- Plan, create, and execute engaging social media campaigns across platforms (Instagram, Facebook, LinkedIn, X, YouTube, etc.)
- Develop visually appealing creatives and marketing assets using
Canva
and
Adobe Illustrator - Manage the brand's social media calendar and ensure timely posting and consistency in brand voice
- Monitor, analyze, and report on campaign performance and engagement metrics
- Stay updated on social media trends, competitor activities, and new platform features
- Collaborate with design, content, and product teams to ensure cohesive storytelling and brand messaging
- Engage with the online community, respond to comments/messages, and build meaningful audience connections
- Assist in planning and executing influencer collaborations and paid social campaigns
Requirements:
- Bachelor's degree in Marketing, Communication, or related field
- 1–3 years of proven experience handling
social media for a product-based company - Proficiency in
Canva
and
Adobe Illustrator - Strong understanding of digital marketing trends, analytics, and social media algorithms
- Excellent communication skills, creativity, and attention to detail
- Ability to multitask, meet deadlines, and work collaboratively in a fast-paced environment
-
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