Lead Business Systems Analyst

1 week ago

Bengaluru, Karnataka, India Dentsu Full time ₹ 12,00,000 - ₹ 36,00,000 per year

The Business Systems Analyst (BSA) is the key member of the marketing technology team responsible for the functional integrity of the solutions that Merkle implements for clients across multiple industries. BSA is a liaison between the client's marketing and business organizations and the Merkle design, development, and testing teams. BSA works closely with Client's marketing and IT stakeholders to elicit solution requirements in support of client's business goals and the associated martech capabilities. BSA drives requirements feasibility analysis based on business priorities and data availability. BSA provides guidance to the Merkle implementation team on behalf of the client and ensures solution business relevance and functional accuracy.

Job Description:

Key Responsibility :

  • Own solution requirements gathering working with Merkle and client stakeholders.
  • Rationalize data, business and process requirements and translate all the inputs into functional design.
  • Ensure that Merkle best practices, frameworks and recommendations are deployed to assist the client make sound decision
  • Own data analysis to ensure that business and functional requirements can be met.
  • Understand the contracts and provide guidance in areas of scope management and client expectations management,
  • Assist with solution testing utilizing business validation techniques
  • Lead solution user acceptance testing
  • Contribute to the development of Merkle reusable assets, frameworks and best practices
  • Mentor team members.

Must have Skills :

  1. BRD / Business Requirements Document

  2. FRD / Functional Requirements Document

  3. Data Flow Diagram

  4. Data Analysis

  5. ETL

  6. Data Management - SQL - Relational DB , Concepts , Normalization, DB Queries)

  7. Data Warehouse

  8. Funtional Testing

  9. User Acceptance Testing

  10. SDLC, Agile

Good to have skills :

  1. Team Management - Managing resources and Analytical skills

  2. Communication - Fluency, Expressing thoughts and Presentation

Education Qualification :

  • Bachelor's Degree or equivalent experience is required.
  • 6+ years of technology implementation experience in the field of customer data management and marketing technology including direct marketing, email marketing, interactive marketing, digital marketing
  • 6+ years' experience documenting requirements for the purposes of scope management, design, development and testing enablement through traceability
  • 4+ years' experience working with various methodologies including Agile
  • Knowledge of customer data integration and identity management concepts
  • Hands on experience with relational design concepts [e.g., table design, table relationships, primary and foreign key designations].
  • Hands on experience with data analysis, complex data transformations
  • Experience with user acceptance testing
  • SQL skills

Shift timing:

6 p.m. to 3 a.m. IST (US EST shift i.e. India night shift)

Location:

DGS India - Bengaluru - Manyata N1 Block

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

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