Marketing Manager

1 day ago

Chennai Coimbatore Erode, India Zigma Global Environ Solutions Full time ₹ 5,00,000 - ₹ 12,00,000 per year

Role & responsibilities

  • Develop and implement targeted B2B marketing strategies to build brand presence and generate qualified leads.
  • Create impactful content and communication material (case studies, presentations, broachers, digital media assets) to highlight the organization's value proposition.
  • Collaborate with the sales and business development teams to support lead generation and customer acquisition.
  • Manage digital channels, including social media, website and email campaigns, to drive engagement and inbound leads.
  • Track, analyze, and report on the performance of marketing initiatives, ensuring ROI-driven decision-making
  • Build and maintain relationships with industry associations, sustainability forums to enhance brand presence.
  • Conduct market research on waste management trends, regulatory changes, and competitor activities to inform marketing strategies.
  • Represent the company at conferences, exhibitions, and sustainability events
  • Bachelors degree in marketing, business, communications, or related field; MBA or specialization in sustainability marketing is an advantage
  • 2 to 4 years of experience in B2B marketing, preferably in waste management, environmental services or industrial solutions
  • Strong ability to craft compelling narratives for technical and sustainability-driven audiences.
  • Proficiency in digital marketing tools (Google analytics, SEO, SEM, LinkedIn campaign manager, mailchimp, etc)
  • Excellent written and verbal communication skills.
  • Strong project management abilities with attention to detail and timelines.
  • Creative thinker with a structured, analytical approach to problem solving

Preferred candidate profile

  • Strong ability to craft compelling narratives for technical and sustainability-driven audiences.
  • Proficiency in digital marketing tools (Google analytics, SEO, SEM, LinkedIn campaign manager, mailchimp, etc)
  • Excellent written and verbal communication skills.
  • Strong project management abilities with attention to detail and timelines.
  • Creative thinker with a structured, analytical approach to problem solving

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