Marketing Backend Executive

12 hours ago

Delhi, Delhi, India Total It Solutions Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role & responsibilities

The Marketing Backend Executive will be responsible for supporting the marketing team in executing campaigns, managing databases, preparing reports & Proposals, coordinating with internal departments, and ensuring smooth backend operations. This role involves handling documentation, maintaining CRM and lead data, supporting digital and offline campaigns & trainings, and ensuring accurate communication flow within the team.


• Campaign Support: o Coordinate and support the execution of marketing campaigns, emailers, newsletters, and social media activities. o Maintain campaign calendars and assist in tracking deliverables and deadlines.


• Database & CRM Management: o Update and manage CRM systems and marketing databases. o Ensure leads, customer information, and campaign responses are accurately recorded and categorized. o Prepare reports and dashboards to analyze campaign performance and lead conversion.

  • Coordination & Communication: o Act as a point of contact between marketing, sales, and other departments. o Assist in communication with external agencies, vendors, and clients when required. o Schedule meetings, follow-ups, and maintain records of marketing correspondence.
  • Reporting & Documentation: o Prepare MIS reports, marketing expenditure sheets, and performance summaries. o Maintain accurate records of proposals, marketing collateral, and invoices. o Support data collation for presentations and management reviews.


• Content & Creative Support: o Coordinate with the design and content team to ensure timely delivery of creatives, brochures, and communication material. o Assist in proofreading and formatting marketing materials before release.

Preferred candidate profile


• Strong organizational and multitasking abilities

.
• Excellent written and verbal communication skills.


• Proficiency in MS Office (especially Excel and PowerPoint).


• Familiarity with CRM tools (e.g., HubSpot, Zoho, Salesforce) is an advantage.


• Detail-oriented with an analytical mindset.


• Ability to work collaboratively with cross-functional teams.


• Bachelor's degree in Marketing, Business Administration, or related field.


• 12 years of experience in a marketing coordination, backend, or operations support role.


• Experience in digital marketing support or campaign tracking will be an added advantage.


• Proactive and self-motivated.


• Team player with a positive attitude.


• Deadline-oriented with strong problem-solving skills.


• Professional and customer-service focused demeanor.

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