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Performance Marketing Manager

2 weeks ago

Delhi Faridabad Gurugram NCR, India Infinity Advertising Services Full time ₹ 15,00,000 - ₹ 20,00,000 per year

Job Description: Performance Marketing Manager

Location: India (Hybrid/On-site as per requirement)

Department: Marketing Transformation

Role Overview

We are seeking a Performance Marketing Manager to lead the execution of data-driven, ROI-focused campaigns across multiple digital channels. This role is central to our transformation vision, ensuring both the organisation and its clients achieve measurable growth through paid media, automation, and full-funnel performance strategies. The ideal candidate is analytical, hands-on, and able to combine strategy with flawless execution.

Key Responsibilities

Paid Media Execution & Optimization

  • • Own and manage performance campaigns across Google Ads, Meta, LinkedIn, Programmatic, and emerging channels.
  • • Develop and optimize campaigns for customer acquisition, retention, and engagement with clear ROI targets.
  • • Implement A/B testing, bidding strategies, remarketing, and audience segmentation to maximize performance.

Data & Analytics

  • • Build performance dashboards to monitor KPIs for organisation and clients.
  • • Conduct weekly, monthly, and quarterly performance reviews with insights and next-step recommendations.
  • • Collaborate with data/BI teams to integrate first-party data, attribution models, and predictive analytics.

Funnel & Conversion Optimization

  • • Design and implement end-to-end user journey mapping across awareness, consideration, and purchase stages.
  • • Manage landing page optimization, CRO experiments, and lead nurturing flows.
  • • Partner with content, UX, and design teams for better creative-performance alignment.

Martech & Automation

  • • Deploy marketing automation platforms (HubSpot, Marketo, Salesforce, etc.) to drive lead scoring, email journeys, and retargeting campaigns.
  • • Ensure pixel/tag management and server-side tracking for accurate measurement in a cookieless environment.

Client & Internal Collaboration

  • • Translate business goals into performance strategies for both organisation and clients.
  • • Act as a consultant for clients, advising them on best practices, benchmarks, and growth opportunities.
  • • Work closely with creative, content, and product marketing teams to deliver full-funnel impact.

Key KPIs

  • • CAC & ROI: Reduce cost of acquisition by 1520% YoY.
  • • Revenue/Leads Growth: Achieve quarterly targets set for both clients and organisation.
  • • Funnel Conversion Rates: Improve landing page conversion rates by 10–15%.
  • • Retention & LTV: Increase customer retention and lifetime value through remarketing & automation.
  • • Client Impact: Deliver measurable performance uplift for client portfolios.

Qualifications & Experience

  • • Bachelor's/Master's in Marketing, Business, Data Analytics, or related field.
  • • 5–8 years of hands-on experience in performance marketing (agency + client-side mix preferred).
  • • Strong expertise in Google Ads, Meta, LinkedIn, Programmatic, SEO/SEM, and Affiliate Marketing.
  • • Proficiency with analytics tools (GA4, Mixpanel, Power BI, Looker Studio) and attribution models.
  • • Familiarity with MarTech/CRM platforms like HubSpot, Marketo, Salesforce, Braze.
  • • Strong analytical, communication, and stakeholder management skills.
  • • Certification in Google Ads / Meta / Analytics preferred.

Ideal Candidate Attributes

  • • Data-driven storyteller with ability to simplify complex numbers into actionable insights.
  • • Strong balance of strategy + execution mindset.
  • • Excited about driving transformation through performance marketing innovation.
  • • Comfortable working in a fast-paced, growth-driven environment across industries.