Sales Development Representative

POSITION: Sales Development Representative (SDR) – North America RegionEDUCATION: MBA/PG in Management (Full-time) (Undergraduate degree in engineering preferred)LOCATION: Bangalore (Hybrid – 3 days/week in office)About AlgonomyAlgonomy (previously Manthan-RichRelevance) is a global leader in algorithmic customer engagement, powering digital-first strategies for retailers and brands. With Xen AI at its core, we enable 1:1 omnichannel personalization, customer journey orchestration, and customer analytics, serving over 400 global brands including HP, L'Oréal, Tiffany & Co., McDonald's, Zalora, and Pizza Hut. Our solution portfolio includes the powerful Active Content platform )—a real-time marketing solution enabling automated, personalized content experiences across customer touchpoints.

Role OverviewAs a Sales Development Representative, you will be crucial in driving the sales pipeline for Algonomy's Active Content solution, focused on the North American market. This role is ideal for professionals who bring strong experience in Martech SaaS sales, especially in Marketing Automation, CRM, or Digital Experience Personalization. This is a Bangalore-based hybrid role.

Candidates must be located in Bangalore or willing to relocate, with a mandatory 3 days/week in-office presence. You must also be willing to work North American (US) business hours. Key ResponsibilitiesUnderstand retail businesses in the North American region, perform need-gap analysis, and align Algonomy's offerings accordingly.

Strategize and execute territory planning alongside Account Directors, using a mix of Account-Based Marketing (ABM), high-touch, and low-touch approaches. Analyze campaign performance across demand generation channels (e.g., Google Ads, LinkedIn) and adjust outreach strategies accordingly. Generate a qualified pipeline for Algonomy's suite of offerings, with emphasis on Active Content, by identifying, qualifying, and engaging prospects in international markets.

Conduct high-velocity prospecting: identify decision-makers, uncover key needs ("hot buttons"), assess timelines and fit, and deliver tailored, value-driven outreach. Execute demand generation via outbound and inbound channels—personalized emails, calls, LinkedIn InMails, and more. Collaborate with internal teams to refine messaging, monitor performance, and ensure pipeline health.

Work with a leading demand generation stack: 6Sense (intent-based ABM), LinkedIn Sales Navigator, Outreach, SFDC, Marketo, Twilio, and more. Required Experience & Qualifications3–5 years of experience in an SDR or equivalent business development role, preferably in a B2B SaaS company. Proven experience in selling Martech SaaS solutions.

Familiarity with any of the following is highly preferred:Marketing Automation platforms

Customer Relationship Management (CRM) tools

Digital Experience Personalization technologies

Excellent and precise written and oral communication skills (a must)Strong interpersonal skills and the ability to build rapport with prospects

Critical thinker, quick learner, and a collaborative team playerA hustler – self-driven, persistent, and results-oriented

Comfortable working US time zone hours

Must be Bangalore-based or willing to relocate, with availability to work from the office at least 3 days/week

Why Join Us?Join a fast-growing global Martech leader solving real-world retail challenges.Work with cutting-edge technology and a world-class client base.Be part of a high-impact team with significant growth and career development opportunities.Thrive in a culture that's bold, creative, agile, and always learning.