Digital marketing Executive

2 weeks ago

Lower Parel Mumbai Maharashtra, India Aastral Global Full time ₹ 12,00,000 - ₹ 36,00,000 per year

JD For Digital Marketing Executive

We are seeking a dynamic and results-driven Digital Marketing Executive to strengthen our presence in the healthcare sector. The candidate will be responsible for planning, executing, and optimizing digital marketing campaigns that build brand awareness, generate leads, and engage patients and stakeholders.

This role requires a blend of creativity, analytical skills, and an understanding of healthcare consumer behavior, compliance, and sensitivity in communication.

Key Responsibilities:

Digital Campaign Management:

Plan and execute multi-channel digital marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, and healthcare-specific platforms.

Manage SEO/SEM strategies to improve search rankings and visibility.

Drive traffic, patient inquiries, and lead generation through targeted campaigns.

Content Marketing:

Create, curate, and manage content (blogs, articles, videos, infographics) relevant to healthcare audiences.

Work with medical experts to ensure accuracy, compliance, and patient-friendly communication.

Develop email marketing campaigns for patient engagement and retention.

Social Media Management:

Handle company's social media presence with engaging, informative, and empathetic content.

Monitor trends in digital healthcare conversations and incorporate insights.

Engage with followers, respond to patient queries, and manage reputation online.Analytics & Reporting

Track, measure, and report performance of campaigns (Google Analytics, Meta Insights, etc.).

Provide insights and recommendations for optimization.

Monitor competitor activities in the healthcare digital space.

Online Reputation Management (ORM)

Manage reviews on Google My Business, Practo, JustDial, and healthcare review portals.

Ensure timely response to patient feedback in a professional and empathetic manner.

Collaboration & Compliance:

Work closely with doctors, clinics, hospitals, and internal teams to align digital campaigns with business objectives.

Ensure all marketing activities comply with healthcare advertising regulations and ethical standards.

Qualifications & Skills:

Bachelor's Degree in Marketing, Communications, or related field.

2–4 years of experience in digital marketing (healthcare experience preferred).

Proficiency in SEO, SEM, Google Ads, Meta Ads Manager, and email marketing tools.

Strong understanding of social media trends and digital healthcare ecosystem.

Excellent written and verbal communication skills.

Analytical mindset with ability to interpret campaign performance data.

Creativity, attention to detail, and patient-first mindset.

Job Type: Full-time

Pay: ₹20, ₹30,000.00 per month

Benefits:

  • Provident Fund

Application Question(s):

  • How many Yrs of Experience do you have in Digital Marketing Field ?
  • Do you have Certification In the Digital Marketing Course ?
  • Are you ready to travel Lower Parel ?

Education:

  • Bachelor's (Required)

Work Location: In person

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