Branding Manager

1 week ago

Royapettah, Tamil Nadu, India Express Infrastructure Pvt Ltd Full time ₹ 7,00,000 - ₹ 8,00,000 per year

A branding manager develops and executes brand strategies to create a consistent and strong brand identity, collaborating with other departments to ensure brand alignment. Key responsibilities include conducting market research, analyzing consumer trends, managing marketing campaigns and budgets, and overseeing all aspects of a brand's marketing and communication to drive customer loyalty and sales. Key responsibilities

  • Strategy and planning: Develop long-term brand strategies and marketing plans to increase market share and brand value.
  • Market research: Analyze market trends, consumer behavior, and competitor activity to identify opportunities and inform strategy.
  • Campaign management: Oversee the creation and execution of marketing and advertising campaigns across various channels, including digital and traditional media.
  • Cross-functional collaboration: Work with other teams like product development, sales, design, and content to ensure all brand activities are aligned with the overall brand identity.
  • Budget management: Manage and allocate budgets for branding and marketing initiatives to maximize ROI.
  • Performance analysis: Measure the success of brand campaigns using key performance indicators (KPIs) and report on results.
  • Brand consistency: Ensure the brand's message, voice, and image are consistent across all touchpoints.
  • Stakeholder management: Build and maintain relationships with internal and external stakeholders, including agencies and vendors.

Essential skills

  • Brand strategy development
  • Market analysis and research
  • Project management
  • Budget management
  • Digital marketing
  • Communication and collaboration
  • Data analysis and reporting
  • Creative thinking

Job Types: Full-time, Permanent

Pay: ₹700, ₹800,000.00 per year

Benefits:

  • Flexible schedule
  • Health insurance
  • Leave encashment
  • Life insurance
  • Provident Fund

Work Location: In person

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