Engagement Executive-Marketing Operations
19 hours ago
Capgemini's Connected Marketing Operations practice offers and delivers Marketing Operations services to its top fortune 500 clients. Our portfolio of services is focused on delivering latest and best in Content Operations, Campaign Services and Performance Marketing solutions to drive marketing and sales outcomes for the clients.
We are looking for a results-oriented senior leader to lead the global delivery & client relationship management for multiple projects. If you are driven by hyper growth challenge and love to wow the clients with your innovative solutions, then this is just the right leadership role for you
Primary SkillsThe role responsibilities include:
- Responsible for delivery excellence of all programs and accounts rolling up to the practice through strong governance and review mechanism.
- Continual Innovation aimed at creating future proof solutions for the marketing functions with a focus on industrialization, delivery process standardization and reuse across the marketing operations & digital marketing scope.
- Develop use cases in the generative AI and other technologies prevalent for marketing process optimization.
- Accurately forecast revenue, head count, profitability, margins, bill rates and utilization. Ensure attention to demand prediction and fulfilment across the MU
- Represent Capgemini in client steering committee meetings. Build strong executive connects to enable management of client expectations and foster lasting client relationships.
- Continually seek opportunities to increase customer satisfaction and deepen client relationships.
- Work closely to ensure that the operational parameters are green.
- Work closely & collaborate with Practice/ Global Account Managers/AE/BDE in a collaborative manner to grow the business across various Industry verticals and the market units and ensure the delivery function runs efficiently.
- Identify business development and "add-on" sales opportunities in existing programs.
- While the primary function will be development and delivery of programs within the MU, he/she will also have the responsibility to look ahead into the next 2-3 years and ensure that a strategic road map is in place for the future. This will be done in conjunction with AE/BDEs/Sales Leaders.
Is able to handle deep conversations on some parts of Capgemini's portfolio and to negotiate with CxOs for strategic deals Influences Capgemini portfolio evolution through insights on clients' priorities and investments Goes beyond closing deals and tries to build long-term relationships with clients, acting as an advisor vs. salesperson Identifies, qualifies deals and is able to determine the set of solutions to complex or strategic issues faced by clients Clearly communicates expectations towards sales team members, supports in finding sales opportunities, creates the conditions to success and manages commitment
Secondary SkillsHe/She/They OR, the incumbent will have 18+ years' experience with a large marketing shared services or marketing service provider with a strong project track record.
- Minimum 18 years' experience in delivery management comprising of engagements for global clients in Marketing Operations areas – Artwork Management, Media and Creative, Advertising Operations, Marketing Asset Management, Product Data Orchestration, Innovation Project management
- Experience in managing big P&Ls for operations/delivery for international clients
- Demonstrated ability to influence without formal authority within cross-functional teams on adopting new ways of working.
- Previous experience successfully leading large delivery teams of marketing specialists with a strong focus on talent management.
- Good understanding of the latest tech and platforms in marketing domains including GenAI
- Previous experience with leading delivery in a recognized agency will be an added advantage.
- Exceptional communication skills
- Experience with international clients mandatory
- Working experience with cross cultural teams spread across India, Latin America and European centers is required.
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