Senior Territory Sales Executive

1 week ago

Lucknow, Uttar Pradesh, India Tata Consumer Products Full time

Drive Primary & Secondary Sales

 Primary Sales - Develop the channel partner network and implement the distribution objectives to drive reach & penetration across

the territory

 Secondary sales (Retail Distribution) - Increase number of retail outlets, maintain high service level, drive visibility of all categories of

products and ensure commercial hygiene (usage of technology while placing retail orders) in the territory

Prepare market execution plan (day-wise MJP) & submit weekly reports

 Provide ground-level inputs for promotions, local activations & demand forecasting exercise

Demand forecasting

 Regular analysis of primary & secondary sales data to identify gaps in the business & providing insights to Area Sales Manager about the territory

Claim management

 Ensuring timely submission of stockiest claim along with supporting documents adhering to the company's guidelines

Build capability

 Capability building of the indirect sales force by communicating and reviewing their delivery against expectations, and enhancing their

sales skills by conducting market work with them & regular training

 Timely review/ communication with CFAs to maintain timely supplies. Real-time follow-ups with CFAs for stock conversion, delivery

 Co-ordination with Finance team for pricing issues, accounts settlement, claims management.

 Effectively engage & motivate field force (TSE's, TSO's, PDSR's & DSR's) with an objective to achieve ambitious business plans,

maximize incentive earning in the team, coach individuals with performance issues, build functional capability and reward & recognize

right behaviors.

What are the Critical success factors for the Role ?

 Proven and deep knowledge of sales and distribution system

 Knowledge of basic concepts of consumer goods distribution such as various channel partners, distribution mix, ROI calculation,

visibility creation, retail and wholesale trade mechanics and evaluation of distribution health indicators

 Knowledge of competitor mapping and benchmarking

 People management skills to handle indirect sales force

What are the Desirable success factors for the Role ?

 A graduate / post-graduate with 2 – 8 years of prior work experience in a consumer goods sales environment in a frontline sales role

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