Category Manager Fresh Food

4 days ago

Bengaluru, Karnataka, India Shell Full time ₹ 20,00,000 - ₹ 25,00,000 per year

What's the role

In this role, you lead the Category Management of Fresh Food, Beverages, and associated offers for Shells Non-Fuel Retail Business in India. You manage products offered under the Deli2Go and Shell Caf brands, including bean-to-cup coffee, other beverages, and fresh food prepared on-site or sourced from credible third-party suppliers. You are responsible for building a strong customer value proposition (CVP) through excellent product and service offerings, marketing programs, and site-level execution. Your goal is to deliver profitable growth for the Deli2Go brand and champion the Integrated Retail Offer concept to set industry-leading standards in India.

What you will be doing

  • Act as the country focal for delivering the Fresh Food & Beverage category P&L.
  • Support the Sales team in achieving top-line and bottom-line targets for the category.
  • Manage all aspects of the category including:
  • Product portfolio
  • Pricing for Company-Owned (CO) and Dealer-Owned (DO) channels
  • Marketing plans
  • Safety and compliance
  • People skills and Standard Operating Procedures
  • Own and manage supplier contracts in the category.
  • Actively manage category profitability and ensure retailer understanding in collaboration with the Operations team.
  • Work with the Engineering team to review site facilities and ensure they are fit for purpose.
  • Establish a maintenance program for category assets in collaboration with the FMC team.
  • Collaborate with the Operations team on Retailer Value Proposition and PMTDR.
  • Handle customer complaint management through the Customer Service Centre (CSC).
  • Plan, review, and monitor the category SP&A budget.
  • Partner with the Learning & Development team to:
  • Roll out, sustain, and track progress of the Barista Club
  • Ensure site staff competency through appropriate training
  • Identify innovative sources of supplier income to support C3 delivery.

What you bring

  • Experience in managing food and coffee categories and working with key CR suppliers.
  • Strong commercial acumen, analytical ability, and communication skills.
  • Experience in marketing planning and a proven track record in operational delivery.
  • Excellent stakeholder management and negotiation skills, with the ability to influence and deliver through others.
  • Professional experience in retail, food & beverage, and category management is an advantage.
  • Experience in contract management to optimize Shells value and reduce missed opportunities.

  • Category Manager Fresh Food

    5 days ago

    Bengaluru, Karnataka, India Shell Deutschland GmbH Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    , India Job Family Group:Commercial and Retail Worker Type:Regular Posting Start Date:October 6, 2025 Business unit:Downstream and Renewables Experience Level:Experienced Professionals Job Description:What's the roleShell Mobility in India operates over 300 sites, with a mission to "shape the future we will be proud of and make a difference to life's...

  • Category Manager

    15 hours ago

    Bengaluru, Karnataka, India QuickHire Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    Fresh Commerce Startup | High Ownership Role | ESOPs + Market CompensationWe're on a mission to change the way people experience food. Freshness isn't just a promise for us—it's the foundation of everything we do. From dairy and bakery to flours, batters, and ready-to-cook meals, every product is crafted daily and reaches our customers within 24 hours....

  • Category Manager

    1 week ago

    Bengaluru, Karnataka, India Symega Food Ingredients Ltd. Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Category Manager- is responsible to develop and implement comprehensive category strategies for Bakery that align with business goals, focusing on growth, profitability, and market share expansion. Oversee the product assortment within the bakery category, ensuring a balanced mix of offerings by Symega that cater to consumer preferences. Conduct regular...

  • Head - Modern Trade

    5 days ago

    Bengaluru, Karnataka, India, Karnataka iD Fresh Food Pvt. Ltd. Full time

    About UsiD was founded in 2005, to ensure that people around the world gets access to fresh, nutritious & delicious Indian food. With an unwavering vision to preserve traditional, home-made cuisine & a focus on making the process of cooking fun & effortless, iD today serves homes across India, Middle East, US and UK and soon to make entry into high-potential...

  • Category Manager

    5 days ago

    Bengaluru, Karnataka, India, Karnataka FirstClub Full time

    About FirstClubFirstClub is a Bengaluru-based platform founded in 2024 - reimagining how India shops foreveryday essentials. We focus on exceptional quality across every single product—whetherit's fruits and veggies, flours, oils, dairy, or home staples. Every item on our platform ishandpicked and tested for freshness and transparency.About the RoleWe are...

  • Category Manager

    4 days ago

    Bengaluru, Karnataka, India sugar Full time ₹ 1,50,000 - ₹ 28,00,000 per year

    About Us:Founded in 2021, Sugarfit provides a "Personalized evidence-based path to Type 2 and Pre-Diabetes Reversal & management". Sugarfit leverages a precision health platform combining CGM sensors,Machine Learning, and Medical Science to improve human metabolic health and reverse chronic disease through precision nutrition, progressive fitness and...

  • Category Manager

    1 week ago

    Bengaluru, Karnataka, India sugar Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    About Us:Founded in 2021, Sugarfit provides a "Personalized evidence-based path to Type 2 and Pre-Diabetes Reversal & management". Sugarfit leverages a precision health platform combining CGM sensors,Machine Learning, and Medical Science to improve human metabolic health and reverse chronic disease through precision nutrition, progressive fitness and...

  • Assistant Restaurant Manager

    1 week ago

    Bengaluru, Karnataka, India The Fresh Factory Full time ₹ 4,00,000 - ₹ 8,00,000 per year

    Company DescriptionThe Fresh Factory is a cafe-retail hybrid clean eating ecosystem. We are committed to providing high-quality and nutritious meals in a welcoming environment. Our focus on sustainability ensures that our practices and products are environmentally friendly.Role DescriptionThis is a full-time, on-site role located in Bangalore for an...

  • Retail Store Manager

    3 days ago

    Bengaluru, Karnataka, India The Fresh Factory Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    About the Company:The Fresh Factory is an upcoming clean label cafe cum retail store in Indiranagar, Bangalore. The Fresh Factory is a focused high quality clean label grocery store which becomes a sourcing centre for the kitchen and barista for food and beverages.About the Role:We are looking for an Outlet Manager for grocery store operations in Bangalore,...

  • Category Manager

    2 weeks ago

    Bengaluru, Karnataka, India PhonePe Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Category Manager - Packaged Foods About PhonePe Limited: Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes...