Category Manager Fresh Food

4 days ago

Bengaluru, Karnataka, India Shell Full time ₹ 20,00,000 - ₹ 25,00,000 per year

What's the role

In this role, you lead the Category Management of Fresh Food, Beverages, and associated offers for Shells Non-Fuel Retail Business in India. You manage products offered under the Deli2Go and Shell Caf brands, including bean-to-cup coffee, other beverages, and fresh food prepared on-site or sourced from credible third-party suppliers. You are responsible for building a strong customer value proposition (CVP) through excellent product and service offerings, marketing programs, and site-level execution. Your goal is to deliver profitable growth for the Deli2Go brand and champion the Integrated Retail Offer concept to set industry-leading standards in India.

What you will be doing

  • Act as the country focal for delivering the Fresh Food & Beverage category P&L.
  • Support the Sales team in achieving top-line and bottom-line targets for the category.
  • Manage all aspects of the category including:
  • Product portfolio
  • Pricing for Company-Owned (CO) and Dealer-Owned (DO) channels
  • Marketing plans
  • Safety and compliance
  • People skills and Standard Operating Procedures
  • Own and manage supplier contracts in the category.
  • Actively manage category profitability and ensure retailer understanding in collaboration with the Operations team.
  • Work with the Engineering team to review site facilities and ensure they are fit for purpose.
  • Establish a maintenance program for category assets in collaboration with the FMC team.
  • Collaborate with the Operations team on Retailer Value Proposition and PMTDR.
  • Handle customer complaint management through the Customer Service Centre (CSC).
  • Plan, review, and monitor the category SP&A budget.
  • Partner with the Learning & Development team to:
  • Roll out, sustain, and track progress of the Barista Club
  • Ensure site staff competency through appropriate training
  • Identify innovative sources of supplier income to support C3 delivery.

What you bring

  • Experience in managing food and coffee categories and working with key CR suppliers.
  • Strong commercial acumen, analytical ability, and communication skills.
  • Experience in marketing planning and a proven track record in operational delivery.
  • Excellent stakeholder management and negotiation skills, with the ability to influence and deliver through others.
  • Professional experience in retail, food & beverage, and category management is an advantage.
  • Experience in contract management to optimize Shells value and reduce missed opportunities.

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