AJO Senior Consultant

2 weeks ago


Chennai, Tamil Nadu, India Tata Consultancy Services Full time ₹ 60,00,000 - ₹ 1,20,00,000 per year

About the Role

Responsibility of / Expectations from the Role

  • Configure and manage Adobe Experience Platform (AEP) data sources, including Real-Time Customer Profiles (RTCP), XDM schemas, and datasets.
  • Design and implement segmentation and personalization strategies for targeted customer experiences.
  • Deploy, configure, and optimize all Adobe Journey Optimizer (AJO) features and capabilities.
  • Create and manage real-time offers and event-driven customer journeys across multiple channels using AJO.
  • Collaborate with stakeholders and product owners to understand business requirements and deliver high-quality technical solutions.
  • Work with cross-functional teams to execute campaigns, journeys, and offers with customization.
  • Contribute to solution design, ensuring standardization, reusability, and innovative approaches.
  • Build and optimize multi-channel journeys, including event-driven, real-time, and scheduled workflows.
  • Manage database structures, create or extend profile tables, and import external data as needed.
  • Develop audience segmentation based on profiles and events for personalized messaging and activations.
  • Design recurring, nurture, and cross-channel campaigns (email, SMS, push notifications, social).
  • Implement cross-channel integrations and configure AJO installations using JavaScript and API (SOAP).
  • Create subscription/unsubscription and survey web pages.
  • Configure and develop complex reports based on client requirements.

Qualifications

  • Bachelor's degree
  • Proficient in Microsoft Office
  • Strong communication and presentation skills
  • Ability to work in a high-paced environment and manage multiple projects

Required Skills

  • Proficient in SQL Server or similar
  • HTML5, CSS, and JavaScript
  • Skilled in troubleshooting offers and email deliveries using PQL and HTML
  • Hands-on experience in making and managing REST API calls
  • Strong knowledge of Adobe Experience Platform (AEP), including XDM, RTCP, and data ingestion
  • Practical experience integrating Adobe Experience Cloud products with upstream and downstream systems using AEP/AJO
  • Extensive hands-on experience with Adobe Journey Optimizer (AJO), including campaign setup and workflow development
  • Familiarity with other campaign tools such as Adobe Campaign, Marketo, SFMC, and UNICA
  • Experience with Adobe products like Target, Analytics, and AEM

Preferred Skills

  • AJO and AEP certifications preferred

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