AJO Senior Consultant
2 weeks ago
About the Role
Responsibility of / Expectations from the Role
- Configure and manage Adobe Experience Platform (AEP) data sources, including Real-Time Customer Profiles (RTCP), XDM schemas, and datasets.
- Design and implement segmentation and personalization strategies for targeted customer experiences.
- Deploy, configure, and optimize all Adobe Journey Optimizer (AJO) features and capabilities.
- Create and manage real-time offers and event-driven customer journeys across multiple channels using AJO.
- Collaborate with stakeholders and product owners to understand business requirements and deliver high-quality technical solutions.
- Work with cross-functional teams to execute campaigns, journeys, and offers with customization.
- Contribute to solution design, ensuring standardization, reusability, and innovative approaches.
- Build and optimize multi-channel journeys, including event-driven, real-time, and scheduled workflows.
- Manage database structures, create or extend profile tables, and import external data as needed.
- Develop audience segmentation based on profiles and events for personalized messaging and activations.
- Design recurring, nurture, and cross-channel campaigns (email, SMS, push notifications, social).
- Implement cross-channel integrations and configure AJO installations using JavaScript and API (SOAP).
- Create subscription/unsubscription and survey web pages.
- Configure and develop complex reports based on client requirements.
Qualifications
- Bachelor's degree
- Proficient in Microsoft Office
- Strong communication and presentation skills
- Ability to work in a high-paced environment and manage multiple projects
Required Skills
- Proficient in SQL Server or similar
- HTML5, CSS, and JavaScript
- Skilled in troubleshooting offers and email deliveries using PQL and HTML
- Hands-on experience in making and managing REST API calls
- Strong knowledge of Adobe Experience Platform (AEP), including XDM, RTCP, and data ingestion
- Practical experience integrating Adobe Experience Cloud products with upstream and downstream systems using AEP/AJO
- Extensive hands-on experience with Adobe Journey Optimizer (AJO), including campaign setup and workflow development
- Familiarity with other campaign tools such as Adobe Campaign, Marketo, SFMC, and UNICA
- Experience with Adobe products like Target, Analytics, and AEM
Preferred Skills
- AJO and AEP certifications preferred
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