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Marketing Data Analyst
2 weeks ago
Interested candidate can share cv on what's App only )
Location - Mumbai , Colaba
Experienced Required - 3+
Max Budget - 16 lpa
Data Analysis & Insights:
- Collect, clean, and analyze data from various platforms (CRM, website, campaign tools, etc.).
- Identify trends, patterns, and customer behaviors to inform marketing strategies.
- Build and maintain dashboards and performance reports using tools like Excel, Power BI, or Tableau and equivalent.
- Collaborate with product, sales, and customer success teams to provide data insights for business decisions.
- Segment customers based on lifecycle stage, usage, and behavior for personalized marketing.
Customer Marketing:
Plan, execute, and optimize customer marketing campaigns (email, onboarding, loyalty, cross-sell, upsell).
- Manage CRM tools and customer journeys to ensure timely and relevant communication.
- Track and report on customer engagement metrics, campaign ROI, and retention performance.
- Foster customer advocacy through reviews, referrals, and success stories.
Sales Ops Schemes:
Design and execute operational incentive schemes and internal programs to drive sales productivity.
- Analyze sales team performance and recommend optimization strategies.
- Support forecasting, territory planning, and performance benchmarking.
- Work with sales leadership to align marketing and ops initiatives with revenue goals.
