Creative & Content Lead

Job Description

Hello. Were Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, were improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum through a unique combination of deep human understanding and trusted science. Whats more, were achieving it in a company that were in control of. In an environment that were co-creating. And a culture thats uniquely ours. Care to join us? It isnt a question. With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, were uniquely placed to do this and to grow a strong, successful business. This is an exciting time to join us and help shape the future. Its an opportunity to be part of something special.

This is an exciting time to join us and help shape the future. Its an opportunity to be part of something special.

Job Purpose:

The Content and Creative Manager/Lead will be responsible for driving the development, implementation, and optimization of all content and creatives on e-commerce channels. This role is key to establish content and creative as a core driver for channel growth.

This role requires a blend of creative expertise and data-driven decision-making to ensure all content aligns with brand guidelines and maximizes customer engagement, conversion, and sales growth on all eCommerce platforms Amazon, Flipkart, Blinkit, Swiggy, Zepto, Big Basket etc.

KEY RESPONSIBILITIES

• Develop creative & content strategy in line with brand strategy with customisation for the relevant platform.

Content Development for PDP:

• Understand the shopper journey on each of the platforms to create and optimize content for product listings, including titles, descriptions, bullet points, images, and videos.
• Analyse the content strategies of category and competition, their claims, and the proposition they emphasize to identify potential opportunities and gaps in our brands messaging.
• Ensure all product information is accurate, SEO-friendly, and in line with the brand's tone of voice.
• Regularly analyse performance metrics to optimize PDP content for better rankings and conversion rates on eCommerce platforms.

Search and Display Assets

• Develop and optimize creative assets for search and display campaigns across platforms.
• Create and implement a creative calendar that aligns with topical/seasonal focus, brand objectives and tailored for each platform.
• Continuous A/B testing on all creatives for CTR optimization.

Project Management

• Oversee timelines and deliverables for all content and creative projects to ensure deadlines are met.
• Manage the external creative agency to ensure timely delivery of high-quality content, maintaining brand integrity across all digital platforms.

Cross-Functional Collaboration

• Work with the brand teams to understand product features, benefits, and innovations, translating them into compelling messaging and content that resonates with target audiences.
• Ensure alignment with the broader brand marketing strategy by working with brand teams to maintain a consistent tone, look, and feel across all ecommerce and digital touchpoints.
• Work closely with platform-specific teams to stay updated on best practices, new features, and promotional opportunities, ensuring content is optimized for each platforms unique audience and algorithm.

Required Skills & Qualifications

• Education: Bachelors degree in Marketing, Communications, Design, or a related field.
• Experience: 7 years of experience in content creation, creative design, and/or digital marketing in an FMCG or eCommerce environment.

Skills:

• Strong understanding of SEO and digital content best practices for all platforms.
• Strong analytical skills to interpret data and optimize content accordingly.
• Ability to develop innovative ideas that resonate with the target audience and stand out in a competitive marketplace.
• Strong interpersonal skills with the ability to work cross-functionally and communicate effectively across teams.

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

Were striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Care to join us? Find out what life at Haleon is really like:

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleons compliance to all federal and state US Transparency requirements.

Locations: Gurgaon Horizon

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