Content Writer

2 weeks ago

Bengaluru, Karnataka, India Prosperr Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About

is a funded fintech startup simplifying taxes, payroll, and wealth management for both salaried professionals and enterprises. Our AI-powered solutions (Super Saver for B2C, Dynamic Payroll & Flexi Benefits Plan for B2B) embody our brand archetype of the Sage (clarity, competence) with a touch of the Hero (empowerment, boldness).

We are building a brand that
owns the word "Clarity"
in finance — and content is at the heart of this mission.

Role Overview

We're seeking a Content Writer who can blend storytelling with financial expertise to:

  • Craft engaging CRM content across WhatsApp, email, push notifications, and in-app comms that drives customer engagement, retention, and referrals.
  • Write thought leadership pieces (articles, blogs, whitepapers, LinkedIn posts) to position as a trusted voice for CFOs, HR leaders, and salaried professionals.
  • Support performance marketing with ad copies, landing page content, and campaign messaging that convert.

This role requires agility to move between short-form CRM comms and long-form brand-building narratives, always staying consistent with 's brand voice.

Key Responsibilities

CRM & Lifecycle Content

  • Develop high-conversion WhatsApp, email, push, and app copy for onboarding, reminders, referrals, and retention journeys.
  • Build persona-specific content flows for both salaried professionals and CFOs.
  • Collaborate with Growth/CRM teams to optimize subject lines, CTAs, and open/click rates.

Thought Leadership & Brand Content

  • Research and draft insightful articles, LinkedIn posts, and whitepapers on tax-tech, payroll innovation, compliance, and employee financial wellness.
  • Partner with the CMO for bylined leadership articles and strategic narratives to elevate 's industry voice.
  • Ensure content reinforces 's positioning as the Sage (clarity, knowledge) + Hero (empowerment, solutions).

Performance Marketing Copy

  • Write crisp, high-impact ad copies (Google, Meta, LinkedIn) that drive CTRs.
  • Collaborate with design teams on landing page copy that communicates clarity and maximizes conversions.

Brand Alignment

  • Maintain consistency in tone:
    Competent, Innovative, Sincere, Approachable
    .
  • Translate complex tax/finance concepts into accessible, engaging language.

Preferred Background

  • 2–5 years of content writing experience, preferably in fintech / BFSI / SaaS startups.
  • Proven track record of writing lifecycle CRM content (emails, WhatsApp, app notifications) that engages and converts.
  • Strong portfolio of thought leadership content (blogs, LinkedIn articles, whitepapers) for B2B audiences.
  • Familiarity with financial products (taxes, payroll, compliance, lending, investments).
  • Comfort with performance-driven copywriting (ads, landing pages, campaign CTAs).
  • Basic exposure to SEO, LinkedIn growth content, and storytelling frameworks.

What We're Looking For a mix of all below

  • A CRM content specialist who understands customer journeys and how to keep users engaged.
  • A strategic storyteller who can craft thought leadership that elevates 's brand credibility with CFOs, HR heads, and senior professionals.
  • Someone who can switch seamlessly between tactical campaign copy and narrative-driven long-form content.

Why Join Us

  • Shape the voice of a category-defining fintech brand.
  • Work directly with leadership to build impactful narratives for both consumers and CFOs.
  • Be part of a funded, fast-growing startup with ambitions to scale globally.

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