
Content Creator – Social Media
21 hours ago
Role Overview
Were looking for a social media-savvy content creator who lives and breathes Instagram, reels, and everything trending. Youll be the face and voice behind engaging, camera-led video content. You play a key role in scripting, ideating, and executing content that connects with students, parents, and educators alike.
This is not just a behind-the-scenes role we want someone comfortable on camera, full of ideas, and excited to build the next wave of educational content that doesnt feel like homework.
Key Responsibilities
Be the face of our Instagram & Reels shoot, act, and present in short-form content for student engagement.
Ideate and create video scripts, post captions, and content for social-first formats (memes, carousels, reels, trending challenges, etc.).
Collaborate with the Content & Creative team to develop monthly social media calendars.
Assist in end-to-end content operations, including scheduling, coordination with design, and performance review.
Research trends in ed-tech, career guidance, and Gen-Z content preferences.
Work closely with the marketing and design teams to deliver visually engaging, high-converting content.
Contribute to brainstorming sessions and campaign ideation across social media platforms.
Help build relevant, relatable, creative content that reflects Mindlers mission and tone.
What Were Looking For
1-3 years of proven experience in content creation, preferably in social-first or youth-centric brands.
A strong on-camera presence and the ability to bring ideas to life with charisma and clarity.
Familiarity with Instagram Reels, YouTube Shorts, and viral formats.
Strong skills in scriptwriting and post copywriting for creatives, carousels, banners, etc.
Passion for content, storytelling, and creating impact through education and career guidance.
Ability to manage content calendars and coordinate with internal teams for content planning.
A degree in Mass Communication, Journalism, English, or related fields is preferred.
Bonus: Experience in video editing, basic design tools (Canva, CapCut, etc.), or influencer collaboration.
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