Assistant Manager

Role Summary

The Assistant Manager- Marketing and Partnerships will lead initiatives to strengthen FITT's brand visibility, external engagement, and strategic partnerships that promote IIT Delhi's research, innovation, and startup ecosystem.

This role blends strategic marketing with partnership development — fostering collaboration with industry, investors, government, and innovation networks. The incumbent will also drive market intelligence, communication strategy, and ecosystem-building activities to position FITT and IIT Delhi as national leaders in research-driven innovation.

Key Responsibilities

1)Brand Development & Communication

· Develop and execute FITT's integrated marketing, communication, and outreach strategy.

· Design narratives showcasing IIT Delhi's research excellence, technology transfer successes, and startup impact stories.

· Oversee content creation — newsletters, press releases, reports, and digital campaigns — ensuring consistent brand identity across all platforms.

· Build a strong visual and messaging framework for FITT's institutional and program communications.

2)Partnership Development & Ecosystem Engagement

· Identify, cultivate, and manage relationships with industry partners, investors, government bodies, and innovation networks.

· Develop and manage strategic alliances for research collaboration, innovation challenges, CSR initiatives, and technology adoption.

· Build and maintain an engagement pipeline for organizations aligned with IIT Delhi's innovation domains.

· Facilitate partnership proposals, agreements, and co-branded programs that strengthen FITT's ecosystem presence.

· Represent FITT at key innovation and business forums to enhance brand positioning and stakeholder connect.

Market & Company Research

· Conduct ongoing research on emerging technologies, innovation trends, and funding opportunities across sectors.

· Map potential partners and collaborators in alignment with IIT Delhi's research verticals and startup focus areas.

· Benchmark FITT's engagement strategies with top global innovation and technology transfer organizations.

· Produce analytical briefs and sectoral intelligence reports to inform decision-making and outreach priorities.

3)Digital Marketing & Public Relations

· Manage FITT's online presence — website, social media platforms, and digital storytelling channels.

· Design and execute data-driven digital campaigns to promote IIT Delhi's research and startup ecosystem.

· Foster media relationships and ensure consistent press visibility for FITT's major programs and events.

· Analyze audience engagement metrics to optimize content and campaign strategies.

4)Events & Campaigns

· Conceptualize and manage high-impact events such as FITT Forward, startup demo days, industry dialogues, and innovation showcases.

· Coordinate co-branded events and outreach programs in partnership with industry and government stakeholders.

· Develop marketing collateral, event kits, and promotional content aligned with FITT's institutional tone.

5)Strategic Collaboration & Internal Alignment

· Collaborate with FITT's incubation, IP, and business development teams to align communication and outreach with organizational priorities.

· Coordinate with IIT Delhi's Communication and Alumni Affairs offices for integrated institutional branding.

· Support strategic documentation, donor engagement, and proposal communication with strong data and storytelling insights.

Qualifications & Experience

· Bachelor's degree in Marketing, Communication, Management, or related field; Master's degree (MBA/PGDM) preferred.

· 7–10 years of experience in marketing, partnership management, or business development, ideally within research, innovation, or startup ecosystems.

· Proven experience managing external partnerships, communications, and stakeholder engagement.

· Strong understanding of India's R&D, corporate innovation, and technology commercialization landscape.

· Excellent communication, writing, and presentation skills.

· Familiarity with CRM and digital marketing analytics tools.

Key Competencies

· Strategic and analytical approach to market engagement.

· Excellent relationship-building and negotiation skills.

· Creative thinking in brand storytelling and stakeholder communication.

· Collaborative and adaptable mindset for cross-functional coordination.

· Strong sense of ownership and execution excellence.

Interested candidates may also share resume to - with the subject line: "Application for Marketing & Partnerships Manager – FITT IIT Delhi."

Job Types: Full-time, Permanent

Pay: ₹500, ₹1,200,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Application Question(s):

• What is your current CTC?
• What is your expected CTC?
• What is your notice period?
• How many years of experience do you have?

Work Location: In person