Invoyz - Content Creation & Digital Marketing Manager

2 days ago

Bengaluru, Karnataka, India Nexthire Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Designation : Content Creation cum Digital Marketing Manager

Tenure / Location: Full-time Regular Employment Position, based out of Bengaluru

Company: Invoyz Financial Solutions Pvt. Ltd.

Job Description / Qualification

Experience: 3+ years in 'Content Creation' and 'Digital Marketing' Manager

This role is our Foghorn to the world. S/he shall understand our offering and shall explain it to the sales, prospects and more; using text/visual content via digital methods and un/conventional planning. It also includes working with sales, technology, and support teams to ensure that the revenue and customer satisfaction goals are met. Have an "Advertisement" mindset; with whacky and attractive content creation.

Content Creation [60% KRA]

  • Develop original, engaging content for email campaigns, marketing collateral, blogs, social media, and website.
  • Create concise text [short-copy and long-copy] content and create related images / videos.
  • Collaborate with sales and product teams to produce multimedia content (images, videos, infographics) for prospects, investors and influencers.
  • Manages the organization's brand and ensures that it is expressed in all our communication channels including advertising, promotions, presentations and digital media.

Digital Marketing [40% KRA]

  • Planning and implementing strategies for organic / inorganic lead generation.
  • Develop and implement lead nurturing campaigns over time. Use a mix of digital and direct communication methods (emails, WhatsApp, calls, social media) to qualify leads.
  • Plan and execute digital campaigns (organic + paid) to drive traffic, engagement, and leads.
  • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns, including on-page and off-page optimization, keyword research, and performance tracking.
  • Monitor analytics and generate monthly reports on content and campaign performance using tools like Google Analytics, Meta Business Suite, etc.
  • Utilize various tools and platforms (e.g. LinkedIn, buy industry databases) to gather and organize lead information. Generate/procure target audience data from open market.

Mandatory Skills:

  • Strong skills in "Advertisement style Content Creation", "Lead Generation". And "Execution" of digital marketing using automation.
  • Video editing or short-form video content creation skills (Reels/YouTube Shorts).
  • Proven track record of successfully developing and executing multi-channel marketing campaigns and integrated marketing communications with measurable results.
  • Strong project management abilities, prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters.
  • Strong PowerPoint and Excel skills; ability to create senior-level reports and communicate recommendations, both verbally and written
  • Basic knowledge of SEO and paid media campaigns (Google Ads, Meta Ads).
  • Working knowledge of marketing automation tools like Mailchimp, HubSpot, etc.

Nice-to-have Skills:

  • Understanding of technical aspects of (any) ERP or Data Analytics Platform or Fintech
  • Working knowledge of HTML, CSS, and JavaScript development and constraints

Candidate Profile:

  • Willingness to work in a start-up with ability to work in a dynamic environment.
  • Self-starter and an idea generator to analyze & resolve & better
  • Versatile skill to work in hands-on into any functional area of the organization
  • Open for moderate domestic travel

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