Chief Marketing Officer

We are having an urgent opening for the position of Chief Marketing Officer for a reputed Real Estate Company at CBD Belapur location.

Role Objective The Chief Marketing Officer will play a strategic leadership role in shaping Company's marketing vision, brand direction, and growth roadmap across India. The incumbent will be responsible for driving brand equity, marketing innovation, and large-scale customer acquisition through an integrated mix of digital, offline, and partnership-led initiatives. This role requires a dynamic leader with deep experience in real estate or similar high-value, project-based industries who can seamlessly balance strategic brand building with tactical execution, ensuring the marketing organization evolves into a data-driven, high-impact growth engine.

Key Responsibilities
1. Strategic Brand Leadership

• Define and implement the long-term brand architecture, communication strategy, and positioning to strengthen Company's visibility in the Indian real estate ecosystem.
• Build a strong national identity that resonates with developers, channel partners, and home buyers through cohesive storytelling and consistent visual and verbal identity.
• Lead end-to-end project launch strategies for marquee real estate developments across key metros and emerging markets.
• Ensure all brand communication reflects the company's growth aspirations, innovation focus, and customer-centric ethos.

2. Marketing Strategy & Planning

• Design and oversee annual marketing plans covering brand, digital, on-ground activations, and strategic partnerships.
• Align marketing goals with business objectives such as developer partnerships, sales enablement, and market penetration.
• Develop a strong performance measurement framework using KPIs such as brand recall, campaign ROI, lead quality, and cost efficiency.
• Partner with leadership on pricing, customer insights, and go-to-market initiatives for new service lines.

3. Integrated Campaign Management

• Lead multi-channel campaigns across ATL, BTL, and digital platforms for maximum reach and conversion.
• Drive innovation in offline marketing including OOH, events, and experiential activations to enhance brand visibility and project engagement.
• Ensure campaigns are insight-driven and resonate with target audiences across diverse markets.
• Partner with creative, media, and PR agencies to deliver impactful and measurable marketing outcomes.

4. Digital & Performance Marketing

• Oversee the company's digital marketing ecosystem, including paid media, SEO/SEM, social media, content marketing, and automation tools.
• Drive lead-generation excellence through performance marketing while ensuring quality, cost optimization, and funnel effectiveness.
• Introduce data analytics and marketing automation for better customer segmentation, campaign attribution, and conversion tracking.
• Build a robust digital presence that reinforces PropertyPistol's leadership and innovation in PropTech.

5. Market Intelligence & Innovation

• Continuously track industry trends, emerging marketing technologies, and consumer behaviors to shape forward-looking strategies.
• Leverage market insights to identify new growth opportunities and strengthen developer relationships.
• Introduce innovative formats and engagement models for higher visibility in a competitive market landscape.

6. Leadership & Team Development

• Lead, mentor, and grow a multidisciplinary marketing team across brand, creative, digital, and research functions.
• Build a culture of creativity, accountability, and performance excellence.
• Collaborate closely with Sales, Strategy, and Product teams to ensure full integration of marketing initiatives with business outcomes.
• Drive vendor, agency, and partner relationships to ensure seamless execution and cost efficiency. Key Competencies
• Proven experience in strategic marketing leadership across large-scale, multi-city operations.
• Strong expertise in brand management, integrated campaigns, and digital transformation.
• Data-driven mindset with the ability to translate insights into actionable business results.
• Excellent leadership, communication, and stakeholder-management skills.
• Experience in real estate, BFSI, e-commerce, or other high-transaction B2C/B2B sectors preferred.

Ideal Candidate Profile

• • 15+ years of marketing experience, including at least 4–6 years in a senior leadership role.
• • Proven record of building high-impact brands and delivering measurable marketing ROI.
• • Experience in scaling marketing organizations and managing large budgets across digital and traditional media.
• • Strong strategic thinking combined with hands-on operational expertise.
• • Collaborative leader with the ability to influence cross-functional teams and external stakeholders.