Digital Marketing Manager

7 days ago

Gurgaon, Haryana, India CarDekho Full time ₹ 20,00,000 - ₹ 25,00,000 per year
Digital Marketing Manager

Gurugram, Haryana, India

Department

India Auto_New Auto_Marketing_Digital Marketing_Dealer_Digital Marketing

Job posted on

Aug 07, 2025

Employee Type

Onroll

Experience range (Years)

6 years - 8 years

Group Company: Cardekho

Designation: Manager

Office Location: Gurugram

Position description: To plan and control digital marketing campaigns including web SEOSEM email social media and display advertising

Primary Responsibilities:

  • Plan and execute all digital marketing including SEOSEM marketing database email social media and display advertising campaigns
  • Design build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • Identify trends and insights and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies Provide thought leadership and perspective for adoption where appropriate

Key Performance Indicators: Website traffic, Conversation rate & Social Media engagement

Required Competencies:

  • Demonstrable experience leading and managing SEOSEM marketing database email social media and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (eg Google Analytics NetInsight Omniture WebTrendsDART Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML CSS and JavaScript development and constraints

Required Skills:

  • Time management skills
  • Ability to work under tight deadlines
  • Good research skills
  • Multi-tasking
  • Agree and adapt to flexible-working timings

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