Content Producer

2 weeks ago

Bengaluru, Karnataka, India THRD Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About THRD

THRD Clothing is a fast-growing, community-driven men's streetwear label with 140k+ followers on Instagram. We drop fresh capsules every month—and killer video content is our launch fuel.

Role Summary

We're hiring a
Content Producer
who lives and breathes short-form video. You'll spend most of your time planning and shooting
scroll-stopping Reels
, BTS, product teasers, and vlog-style content that turns followers into customers. You'll collaborate with our editor and creative team to bring concepts to life across Instagram & YouTube Shorts.

What success looks like (first 6–12 months)

  • Ship consistent, on-brand video content (aim:
    6–12 Reels/Shorts per week
    )
  • Raise average
    watch time & completion rate
    , grow
    saves/shares
    , and lift
    drop-day conversions
  • Build a repeatable content calendar that supports monthly product drops
  • Help push our community from
    125k → toward 1M
    followers with quality and pace

Responsibilities

  • Own the calendar:
    Plan a monthly content schedule—teasers, drop countdowns, BTS, creator-led stories, and YouTube vlogs/Shorts.
  • Produce & shoot:
    Light, frame, and shoot models/products; direct talent; and jump on camera when needed.
  • Pre-prod coordination:
    Lock locations, book models/creators, prep outfits, manage props/gear, and keep shoots on schedule.
  • Hand-off & reviews:
    Share organised rushes with the editor (shot lists, reference cuts, notes), review drafts, and iterate quickly.
  • Trend spotting:
    Track formats, audio, and editing styles; adapt them to THRD's streetwear vibe
    before
    they peak.
  • Publishing & basics:
    Write punchy captions, pick thumbnails/covers, tag products, and post at optimal times.
  • Performance loop:
    Monitor Insights (retention, CTR, saves, shares, comments), report learnings, and pitch experiments weekly.
  • Collab & culture:
    Partner with Design, Marketing, and E-com; capture behind-the-scenes moments that show the brand's culture.
  • Ops ready:
    Maintain gear, manage file naming/backup, and keep a tidy asset library.
  • Flex when it counts:
    Support weekend/evening shoots around drop timelines.

Qualifications

  • 1–3 years
    hands-on content creation/videography (fashion/lifestyle is a plus). Strong portfolios count—
    self-taught welcome
    .
  • Confident with
    mirrorless cameras
    , lenses, on-camera mics, and basic lighting; can shoot crisp handheld or on a gimbal.
  • Comfortable
    directing talent
    and also
    being on camera
    for creator-style content.
  • Working knowledge of
    Premiere Pro / Final Cut / CapCut
    (you'll do quick cuts when needed; we also have an editor).
  • Understanding of
    Instagram & YouTube Shorts
    best practices: hooks, pacing, captions, covers, and metadata.
  • Data-curious: reads
    Instagram Insights
    and turns numbers into next-week actions.
  • Owner mindset:
    organised, proactive, and calm under launch pressure.
  • Clear communicator; collaborative, low-ego, and respectful.
  • Availability
    for occasional weekends/evenings tied to drops.

Nice to Have:

  • After Effects or motion graphics basics
  • Color grading (DaVinci/Premiere) and Lightroom for product stills
  • Experience with creator/UGC collaborations or street interviews
  • Knowledge of Indian streetwear scene and culture

Tools You'll Touch:

Sony/Canon mirrorless + gimbal, basic lighting kit; Google Workspace/Notion; Adobe CC/CapCut; Meta Business Suite; Dropbox/Drive.

How this role fits:

You'll report to the
Creative Lead/Founder
and work closely with
Design
(for product stories) and
Performance Marketing
(for repurposing winning edits into ads). As we scale, this role can grow into
Creative Lead
.

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