GM - Social Media Lead

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India's leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly Digital India by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.

VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

VIL is an equal opportunity employer committed to diversifying its workforce.

Role

Lead - Social Media & Content Marketing

Job Level/ Designation

M3

Function / Department

Brand

Location

Mumbai Corp Office

Job Purpose

Be the Centre Of Excellence for everything social & content @ Vi and make it the most loved brand on social.

To lead the social media & content marketing, tracking and insights responsibilities for Brand Vi and own the online presence and reputation of Vodafone Idea Ltd.

Key Result Areas/Accountabilities

• Drive the social media strategy and overall management for Brand Vi
• Drive engagement and build affinity especially among the youth through a superior content strategy, content development and amplification through strong partnerships.
• Drive buzz and positive sentiments for the brand by creating topical content within the brand framework, while working closely with agency partners
• Build and execute social media leg of all campaigns, all year round
• Run the in-house social media command centre, the MILL - manage the team and build it into a best-in-class outfit, using leading edge tools and extracting relevant insights to build buzz, engagement and actionable insights for the business.
• Work closely with Campaign Leads and media teams on campaigns through rigorous tracking, analysis and reporting
• Work with cross- functional and leadership teams at corporate and circle levels to manage the online reputation of the organization
• Collaborate with industry partners - Facebook, Google, Twitter etc to explore new opportunities and deliver efficient social media campaign and industry-first experiences to the consumers

Core Competencies, Knowledge, Experience

• Leading-edge understanding of how various content, social media and its various platforms, influencers and partners work and how they are evolving
• Requisite skills on new social media tools and processes related to tracking of sentiment and skills on how to improve them.
• Ability to grasp brand guidelines and brand ethos
• Comprehensive hold on subject to be able to present findings to senior management and have independent discussions with various functions and their leads
• Ability to collaborate with multiple CFTs at the same time

Experience of 8-14 years

Excellent Analytical abilities

Extreme high level of English language proficiency

Must have technical / professional qualifications

MBA from reputed B school

Role

Lead - Social Media & Content Marketing

Job Level/ Designation

M3

Function / Department

Brand

Location

Mumbai Corp Office

Job Purpose

Be the Centre Of Excellence for everything social & content @ Vi and make it the most loved brand on social.

To lead the social media & content marketing, tracking and insights responsibilities for Brand Vi and own the online presence and reputation of Vodafone Idea Ltd.

Key Result Areas/Accountabilities

• Drive the social media strategy and overall management for Brand Vi
• Drive engagement and build affinity especially among the youth through a superior content strategy, content development and amplification through strong partnerships.
• Drive buzz and positive sentiments for the brand by creating topical content within the brand framework, while working closely with agency partners
• Build and execute social media leg of all campaigns, all year round
• Run the in-house social media command centre, the MILL - manage the team and build it into a best-in-class outfit, using leading edge tools and extracting relevant insights to build buzz, engagement and actionable insights for the business.
• Work closely with Campaign Leads and media teams on campaigns through rigorous tracking, analysis and reporting
• Work with cross- functional and leadership teams at corporate and circle levels to manage the online reputation of the organization
• Collaborate with industry partners - Facebook, Google, Twitter etc to explore new opportunities and deliver efficient social media campaign and industry-first experiences to the consumers

Core Competencies, Knowledge, Experience

• Leading-edge understanding of how various content, social media and its various platforms, influencers and partners work and how they are evolving
• Requisite skills on new social media tools and processes related to tracking of sentiment and skills on how to improve them.
• Ability to grasp brand guidelines and brand ethos
• Comprehensive hold on subject to be able to present findings to senior management and have independent discussions with various functions and their leads
• Ability to collaborate with multiple CFTs at the same time

Experience of 8-14 years

Excellent Analytical abilities

Extreme high level of English language proficiency

Must have technical / professional qualifications

MBA from reputed B school

Vodafone Idea Limited(formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership