Content Marketing Executive

4 days ago

Ahmedabad Thaltej, India Proplegit Global Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Desired Experience & Exposure:

Were looking for a versatile and strategic Content Marketing Executive with strong B2B experience (B2C exposure is a plus). Youll own the content lifecycle across our in-house brandsfrom ideation to performancewhile aligning with SEO best practices and business goals. You should be comfortable switching between product copy, thought leadership articles, SEO pages, email content, and social campaign narratives.

Roles & Responsibilities:

Plan and manage content calendars across website, blogs, and campaigns

Write and edit compelling B2B-focused content that connects with decision-makers

Optimize content for SEOinternal linking, meta tags, keyword clusters

Repurpose content into social media posts, email drips, PDFs, etc.

Collaborate with designers, social media team, and SEO team for asset execution

Research competitors and industry trends to shape content themes

Track performance using GA4, GSC, and keyword tools (SEMrush/Ahrefs)

Desired Skills:

Experience writing for both B2B and B2C brands

Familiarity with tools like SEMrush / Ahrefs / Ubersuggest

Email copywriting / Email campaign experience (Mailchimp, Sendinblue)

Knowledge of funnel-based copy (TOFU, MOFU, BOFU)

Experience with LinkedIn content strategy

Basic Canva or briefing experience with design teams

Understanding of Google Search Console

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