Q-Commerce & E-Commerce Performance Marketing Manager

5 days ago

Mumbai, Maharashtra, India Parag Milk Foods Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Parag Milk Foods Ltd. stands tall as a leading entity in the FMCG sector since 1992. The Company has become synonymous with quality and reliability. We offer internationally acknowledged products across 31 countries under renowned brand names such as Gowardhan, Go, Pride of Cows and Avvatar. We take pride in offering a wide array of dairy products that cater to the varied tastes and preferences of consumers, ensuring satisfaction at every sip and bite.

Key Responsibilities:

1) Q-Commerce Platform Marketing (Primary Focus):-

  • Strategize and execute Sponsored Listings, PCA, Display Banners, and In-App Visibility across Zepto, Blinkit, and Swiggy Instamart.
  • Deep-dive into FC-level visibility performance, optimizing by SKU, pack, and city.
  • Work closely with KAMs and platform POCs to align sales triggers with live supply and PO windows.
  • Lead festive event amplification (e.g. Zepto Diwali Utsav, Blinkit Ghee Fest) and stock-push based performance campaigns.
  • Monitor and improve share-of-shelf and category leadership positions (e.g. No.2 Cheese, No.1 Ghee) through media levers.

2) E-Commerce Campaign Management (Secondary Focus):-

  • Manage AMS (Amazon Ads), Flipkart PLA/PCA, and BigBasket display campaigns with SKU-level focus.
  • Plan and execute campaigns around primary sales goals, NPD launches, and MRP transitions.
  • Optimize ads for key growth packs (e.g. 1L Ghee pouch, 200g Paneer, 4-Cheese 200g) across high-potential markets.
  • Align with platform category managers on price-offs, promo triggers, and conversion budgets.

3) Performance Monitoring & Optimization:-

  • Own end-to-end dashboards for CPC, CTR, ROAS, SOV, CPA, with daily monitoring.
  • Continuously test creative assets, targeting strategies, and budgets for real-time optimization.
  • Share actionable insights with KAMs, brand team, and regional managers on campaign effectiveness.
  • Analyze impact of spends on offtake movement and supply-led sale spikes.

4) Budgeting & ROI Management:-

  • Allocate budgets monthly by platform, pack priority, and region – ensuring maximum visibility during PO-based push windows.
  • Track and report ROI platform-wise (Q-Com vs. E-Com) and optimize underperforming spends.
  • Ensure tight link between campaign timing and product availability/forecast planning.

5) Collaboration & Execution Discipline:-

  • Coordinate with Sales/KAM/SCM teams to align visibility windows with stock availability and PO cycles.
  • Work with the content & brand team to produce asset-ready creatives aligned to platform specs.
  • Engage external agencies (if any) to deliver high-quality creatives and media execution on time.

Key Skills Required:

  • Deep understanding of Q-Com and E-Com digital buying models (PLA, Sponsored Ads, AMS, PCA).
  • Hands-on experience in performance dashboards, bid optimization, budget pacing, GA4, and attribution models.
  • Category thinking – understands seasonality, pack priorities, and dairy FMCG urgency.
  • Strong cross-functional coordination with brand, SCM, and sales teams.
  • Agility, responsiveness, and accountability in a high-paced execution-led environment.

Regards,

HR Team.

  • E-commerce Executive

    3 days ago

    Mumbai, Maharashtra, India Pantheon Pharmchem Full time ₹ 3,60,000 - ₹ 7,20,000 per year

    Job Description: Executive E-Commerce & Q-Commerce Location: Mumbai (Work from Office)Compensation: 30,000/- To 40,000/- per monthExperience: 2 To 4 years in E-Commerce / Q-Commerce account managementEducation: Bachelor's degree from a reputed institute About the Role We are seeking a proactive Executive with hands-on experience in managing e-commerce and...

  • Expert in Building E-commerce Presence

    2 weeks ago

    Mumbai, Maharashtra, India beBeeBrand Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

    Brand Management ExpertWe are seeking a skilled Brand Manager to lead the development of our Quick Commerce strategy.This high-impact role involves driving brand presence on Q-commerce platforms, working closely with cross-functional teams to craft optimized listings and campaigns.The ideal candidate will have a strong understanding of FMCG/CPG brands in...

  • Brand Manager – Quick Commerce

    4 weeks ago

    Mumbai, Maharashtra, India Puretech Digital - A Genesis Company Full time

    We're Hiring: Quick Commerce SME – Brands (Manager Level)| 10–12 years' experiencePlatforms: Blinkit, Zepto, Instamart, Swiggy, Amazon FreshIntegrated Communications | Brand Strategy | Digital CommerceAre you passionate about the evolving world of quick commerce ? Do you understand how consumer brands can stand out, perform, and grow across platforms...

  • Brand Manager – Quick Commerce

    3 weeks ago

    Mumbai, Maharashtra, India Puretech Digital - A Genesis Company Full time

    We're Hiring: Quick Commerce SME – Brands (Manager Level) | 10–12 years' experience Platforms: Blinkit, Zepto, Instamart, Swiggy, Amazon Fresh Integrated Communications | Brand Strategy | Digital Commerce Are you passionate about the evolving world of quick commerce? Do you understand how consumer brands can stand out, perform, and grow across...

  • E-Commerce Manager

    1 week ago

    Mumbai, Maharashtra, India Flying Frog World Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    About UsLove Thy Naturee is a luxury Ayurvedic skincare brand, blending ancient wisdom with modern science to deliver high-performance, natural skincare solutions. Co-founded by celebrity Juhi Parmar, our mission is to make Ayurveda a trusted, aspirational, and globally recognized skincare choice.We are looking for a results-drivenE-Commerce Managerto lead...

  • Growth Manager – Quick Commerce

    3 weeks ago

    Mumbai, Maharashtra, India The Sleep Company Full time

    Key Responsibilities : Business Strategy & Growth- Define and execute the go-to-market strategy for The Sleep Company's portfolio on Q-commerce platforms.- Own revenue targets, category penetration, and operational SLAs across all quick commerce channels.- Develop Joint Business Plans (JBPs) with platform partners including category mapping, assortment...

  • Performance Marketing

    3 days ago

    Mumbai, Maharashtra, India Mars Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Job DescriptionRole : Performance Marketing & Retail Media ManagerLocation : MumbaiJob ResponsibilitiesStrategic Planning & Account DevelopmentDefine the performance marketing strategy per account: Amazon (Search, DSP, Display), Blinkit & Zepto (visibility & assortment optimization), Swiggy Instamart (occasion-based discovery), Social Commerce (Instagram...

  • Growth Manager – Quick Commerce

    3 weeks ago

    Mumbai, Maharashtra, India The Sleep Company Full time

    Key Responsibilities : Business Strategy & Growth Define and execute the go-to-market strategy for The Sleep Company's portfolio on Q-commerce platforms. Own revenue targets, category penetration, and operational SLAs across all quick commerce channels. Develop Joint Business Plans (JBPs) with platform partners including category mapping, assortment...

  • Brand Manager – Quick Commerce

    3 weeks ago

    Mumbai, Maharashtra, India Puretech Digital - A Genesis Company Full time

    We're Hiring: Quick Commerce SME – Brands (Manager Level) | 10–12 years' experience Platforms: Blinkit, Zepto, Instamart, Swiggy, Amazon Fresh Integrated Communications | Brand Strategy | Digital Commerce Are you passionate about the evolving world of quick commerce? Do you understand how consumer brands can stand out, perform, and grow across...

  • Brand Manager – Quick Commerce

    3 weeks ago

    Mumbai, Maharashtra, India Puretech Digital - A Genesis Company Full time

    We're Hiring: Quick Commerce SME – Brands (Manager Level) | 10–12 years' experience Platforms: Blinkit, Zepto, Instamart, Swiggy, Amazon Fresh Integrated Communications | Brand Strategy | Digital CommerceAre you passionate about the evolving world of quick commerce? Do you understand how consumer brands can stand out, perform, and grow across platforms...