Junior Digital Marketing Executive

5 days ago


Kharghar Navi Mumbai Maharashtra, India Today Group Full time ₹ 4,80,000 - ₹ 6,00,000 per year

Key Responsibilities:

  • Strategy Development:
  • Develop and implement digital marketing strategies aligned with company goals.
  • Conduct market research and understand target audiences.
  • Identify marketing and growth opportunities.
  • Campaign Management:
  • Create and execute campaigns across various digital channels (e.g., email, social media, paid advertising, SEO).
  • Manage paid advertising campaigns (e.g., Google Ads, social media ads).
  • Develop and implement content marketing strategies.
  • Manage social media profiles and content.
  • Data Analysis and Optimization:
  • Measure and analyze campaign performance using data and analytics tools.
  • Identify areas for optimization and improvement.
  • Use insights from past campaigns to optimize future ones.
  • Content Creation:
  • Create engaging and relevant content for various platforms (e.g., website, social media, email).
  • Optimize website content for search engines (SEO).
  • Other Responsibilities:
  • Stay up-to-date with the latest digital marketing trends and best practices.
  • Collaborate with other teams (e.g., sales, product).
  • Manage and track marketing budgets.
  • Communicate effectively with clients and stakeholders.
  • Research advertising trends and competitor activities.
  • Maintain and optimize company blogs.

Skills and Qualifications:

  • Technical Skills:
  • Proficiency in digital marketing tools (e.g., Google Analytics, Google Ads, social media management platforms).
  • Understanding of SEO/SEM principles.
  • Experience with email marketing platforms (e.g., Mailchimp, Constant Contact).
  • Knowledge of CRM systems.

Job Type: Full-time

Pay: ₹40, ₹50,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Health insurance
  • Provident Fund

Work Location: In person



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