Performance Marketing Executive

13 hours ago

Cochin, Kerala, India b9f752b0-9a3e-43ab-8591-b5be5ffb2f58 Full time ₹ 48,00,000 - ₹ 60,00,000 per year

We are looking for a highly analytical and data-driven Performance Marketing Executive to plan, execute and optimise digital marketing campaigns across paid channels. The ideal candidate should have hands-on experience in running ROI-focused campaigns and achieving measurable growth.

Key Responsibilities

  • Plan, execute, and optimise paid marketing campaigns across Google Ads, Meta (Facebook/Instagram) Ads, YouTube, LinkedIn, and other digital platforms.
  • Analyse campaign performance and optimise for better ROI, CPL, CPA & ROAS.
  • Conduct A/B testing on creatives, landing pages, and audience segments.
  • Manage campaign budgets and ensure best utilisation for maximum results.
  • Monitor and report campaign performance through analytics tools (Google Analytics, Tag Manager, etc.).
  • Collaborate with creative and content teams to produce effective ad copies & creatives.
  • Research market trends, competitors, and audience insights to enhance campaign strategy.
  • Track lead funnel performance, coordinate with sales team for quality lead generation.
  • Prepare weekly & monthly performance reports and dashboards.

Skills & Requirements

  • Proven experience in Performance Marketing or Digital Ad Campaign Management.
  • Strong knowledge of Google Ads, Meta Ads Manager, Remarketing & Conversion Tracking.
  • Skilled in using Google Analytics, Google Tag Manager, UTM tracking, and Data Studio.
  • Strong analytical skills with the ability to interpret campaign data and metrics.
  • Basic understanding of landing page optimisation, funnel marketing, and automation tools.
  • Certification in Google Ads / Facebook Blueprint is a plus.

Job Type: Full-time

Pay: ₹15, ₹25,000.00 per month

Work Location: In person

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