Product Manager, Offline Ads

3 days ago

Bengaluru, Karnataka, India Google Full time US$ 1,20,000 - US$ 2,00,000 per year
Minimum qualifications:
  • Bachelor's degree or equivalent practical experience.
  • 5 years of experience in product management.
  • 2 years of experience taking technical products from conception to launch.
Preferred qualifications:
  • Experience with advertising products, and experience working with Product Manager/Engineering teams.
  • Experience in product management and design with a focus on software products and technologies.
  • Experience with product delivery.
  • Knowledge of sales and marketing processes.
  • Excellent communication, organizational, and problem solving skills.
About the job:

At Google, we put our users first. The world is always changing, so we need Product Managers who are continuously adapting and excited to work on products that affect millions of people every day.

In this role, you will work cross-functionally to guide products from conception to launch by connecting the technical and business worlds. You can break down complex problems into steps that drive product development.

One of the many reasons Google consistently brings innovative, world-changing products to market is because of the collaborative work we do in Product Management. Our team works closely with creative engineers, designers, marketers, etc. to help design and develop technologies that improve access to the world's information. We're responsible for guiding products throughout the execution cycle, focusing specifically on analyzing, positioning, packaging, promoting, and tailoring our solutions to our users.

Offline Ads enable advertisers to drive offline behaviors such as Store Visits, Store Sales and Local Actions (Calls and Direction Clicks), while leveraging much of the same technology Google has developed for Online Conversions.

Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We're made up of multiple teams, building Google's Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.

Responsibilities:
  • Own and drive the strategy to maximize offline goal availability and adoption, particularly during the onboarding process.
  • Embark on a journey of risk-taking and experimentation to drive step-change innovation for the product.
  • Maximize offline goal adoption in onboarding across all campaign types and with a focus on advertiser personas.
  • Work closely with advertiser platform and measurement teams to achieve strategic goals.
  • Lead critical initiatives to increase offline goal adoption within our goal advertiser segments.

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