Digital Marketing Specialist

Digital Marketing Specialist

Location:
Chennai

Experience:
1 to 3 years

Key Platforms:
LinkedIn, Zoho CRM, Other social channels, YouTube

Industry:
SaaS / B2B

About the Role

We are looking for a proactive and detail-oriented
Digital Marketing Specialist
to support our day-to-day digital activities across social media, email marketing, and performance reporting.

This is an execution-focused role ideal for someone who enjoys content publishing, managing campaigns, working with tools like Zoho, and maintaining strong brand presence across platforms.

Key Responsibilities

Social Media Management

• Execute and manage daily posting across
  LinkedIn
  and other active platforms.
• Upload videos to YouTube, optimize titles, thumbnails, tags, and descriptions.
• Manage LinkedIn company page and personal branding posts.
• Coordinate with design/content teams for creative assets.
• Monitor engagement, reply to comments/messages, and track performance metrics.

Zoho Email Marketing & Automation

• Set up email campaigns, workflows, and audience segments in
  Zoho Campaigns/Zoho CRM
  .
• Manage subscriber lists, tags, and lead-nurturing sequences.
• Test, schedule, and deploy email campaigns.
• Ensure deliverability, campaign hygiene, and timely reporting.

Reporting & Analytics

• Prepare weekly and monthly performance reports across social, email, and website.
• Track KPIs such as reach, engagement, subscriber growth, email open/click rates, and conversions.
• Generate insights and recommendations for improvement.

Content Coordination

• Assist in scripting YouTube videos, drafting LinkedIn captions, and editing basic content (optional but preferred).
• Coordinate with CMO, designers, and internal teams for timely deliverables.
• Maintain content calendar and ensure deadlines are met.

Requirements

Must-Have Skills

• 1–3 year's experience in digital marketing execution.
• Strong knowledge of
  social media
  publishing best practices.
• Hands-on experience with
  Zoho Campaigns/Zoho CRM
  .
• Excellent written and verbal communication skills.
• Strong understanding of analytics and reporting tools.
• Ability to work independently, being curious take ownership, and manage deadlines.

Good-to-Have Skills

• Basic video editing (YouTube shorts, reels, trims).
• Canva or similar design tools.
• Experience with AI tools for content generation.
• Understanding of SEO basics.

Who You Are

• Detail-oriented, organized, and consistent.
• Comfortable in a fast-paced environment with multiple priorities.
• Curious, eager to learn, and excited to grow in digital marketing.
• A self-starter who can work remotely with minimal supervision.

Compensation

Competitive salary based on experience.

How to Apply

Send your resume, portfolio (if any), and links to your social media work to

Manager

Location:

Chennai (Hybrid / Work From Home)

Experience:

1 to 3 years

Key Platforms:

LinkedIn, Zoho CRM, Other social channels, YouTube

Industry:

SaaS / B2B

About the Role

We are looking for a proactive and detail-oriented

Junior Digital Marketing

Manager

to support our day-to-day digital activities across social media, email

marketing, and performance reporting.

This is an execution-focused role ideal for someone who enjoys content publishing,

managing campaigns, working with tools like Zoho, and maintaining strong brand

presence across platforms.

Key Responsibilities

Social Media Management



Execute and manage daily posting across

LinkedIn

and other active

platforms.



Upload videos to YouTube, optimize titles, thumbnails, tags, and descriptions.



Manage LinkedIn company page and personal branding posts.



Coordinate with design/content teams for creative assets.



Monitor engagement, reply to comments/messages, and track performance

metrics.

Zoho Email Marketing & Automation



Set up email campaigns, workflows, and audience segments in

Zoho

Campaigns/Zoho CRM

.



Manage subscriber lists, tags, and lead-nurturing sequences.



Test, schedule, and deploy email campaigns.



Ensure deliverability, campaign hygiene, and timely reporting.

Reporting & Analytics



Prepare weekly and monthly performance reports across social, email, and

website.



Track KPIs such as reach, engagement, subscriber growth, email open/click

rates, and conversions.



Generate insights and recommendations for improvement.

Content Coordination



Assist in scripting YouTube videos, drafting LinkedIn captions, and editing

basic content (optional but preferred).



Coordinate with CMO, designers, and internal teams for timely deliverables.



Maintain content calendar and ensure deadlines are met.

Requirements

Must-Have Skills



1–3 year's experience in digital marketing execution.



Strong knowledge of

social media

publishing best practices.



Hands-on experience with

Zoho Campaigns/Zoho CRM

.



Excellent written and verbal communication skills.



Strong understanding of analytics and reporting tools.



Ability to work independently, being curious take ownership, and manage

deadlines.

Good-to-Have Skills



Basic video editing (YouTube shorts, reels, trims).



Canva or similar design tools.



Experience with AI tools for content generation.



Understanding of SEO basics.

Who You Are



Detail-oriented, organized, and consistent.



Comfortable in a fast-paced environment with multiple priorities.



Curious, eager to learn, and excited to grow in digital marketing.



A self-starter who can work remotely with minimal supervision.

Compensation

Competitive salary based on experience.

How to Apply

Send your resume, portfolio (if any), and links to your social media work to

[insert

email ID]

with the subject line:

Application – Junior Digital Marketing Manager

.