EVP – Planning

1 day ago

Mumbai Metropolitan Region, India HRC Global Services Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Description: Planning – Mainline Advertising
Position:
Planning (Mainline Advertising)

Location:
Mumbai

Industry:
Advertising / Creative / Communication

About The Role
We are looking for an experienced Planning professional with strong expertise in
mainline advertising
, consumer insights, and brand strategy. The ideal candidate will have a deep understanding of Indian consumer behaviour—especially in
FMCG
—and will work closely with creative, account management, and strategy teams to build impactful, insight-led communication.

This role requires a high-level thinker with strong analytical skills, storytelling capability, and the ability to influence senior clients.

Key Responsibilities

  • Brand & Communication Strategy
  • Develop end-to-end brand strategies, comms frameworks, and positioning for new and existing brands.
  • Identify cultural, consumer, and category insights to shape strategic direction.
  • Translate client briefs into clear, actionable planning deliverables.
  • Creative Partnership
  • Work closely with creative teams to inspire and guide big ideas.
  • Provide strategic rationale for concepts, scripts, and campaigns.
  • Evaluate creative solutions and ensure alignment with brand objectives and consumer insights.
  • Consumer Insight & Research
  • Conduct qualitative and quantitative research; interpret data into strategic recommendations.
  • Track emerging consumer trends, media habits, and competitive landscapes.
  • Build insight-driven narratives for pitches, brand workshops, and presentations.
  • Client Engagement
  • Act as a strategic partner to senior clients across FMCG and other mainline-heavy categories.
  • Present strategies and campaign rationales with clarity and impact.
  • Lead planning conversations during pitches, business reviews, and project kick-offs.
  • Campaign Evaluation & Effectiveness
  • Develop campaign KPIs and measurement frameworks.
  • Work with research and analytics partners to evaluate campaign performance.
  • Recommend optimisation strategies for long-term brand building.
  • Team Leadership (for senior levels)
  • Lead and mentor a team of planners and insight specialists.
  • Foster a culture of critical thinking, creativity, and collaboration.
  • Guide younger planners in brief writing, research, strategic thinking, and presentation skills.
  • Qualifications & Skills
  • 15+ years of experience in brand planning/strategy in mainline advertising agencies.
  • Strong FMCG category experience (mandatory).
  • Deep understanding of consumer behaviour across urban and rural markets.
  • Strong presentation, storytelling, and workshop facilitation skills.
  • Ability to balance creative instinct with analytical rigour.
  • Experience collaborating with multidisciplinary teams (creative, media, digital, research).
  • Exposure to brand tracking tools, research methodologies, and market data.

#Hiring #JobOpening #PlanningJobs #BrandPlanning #MainlineAdvertising #FMCGJobs #StrategyJobs #EVPPlanning #AdvertisingCareers #MumbaiJobs #AgencyLife

  • Evp – Planning

    7 hours ago

    Mumbai, Maharashtra, India HRC Global Services Full time

    Planning Mainline Advertising Position Planning Mainline Advertising Location Mumbai Industry Advertising Creative Communication About the Role We are looking for an experienced Planning professional with strong expertise in mainline advertising consumer insights and brand strategy The ideal candidate will have a deep understanding of Indian consumer...

  • Group Manager

    2 weeks ago

    mumbai, India Seven N Half Full time

    About the Role The role involves enhancing the talent experience across four pillars of Employee Value Proposition (EVP) and working closely with HR Heads and Business Units to develop strategies for talent retention. Responsibilities Enhance Talent experience on 4 pillars of EVP Work with HR Heads, BUs to develop strategies and retain talent (Learning,...

  • Group Manager

    1 week ago

    Mumbai, India Seven N Half Full time

    About the RoleThe role involves enhancing the talent experience across four pillars of Employee Value Proposition (EVP) and working closely with HR Heads and Business Units to develop strategies for talent retention.Responsibilities- Enhance Talent experience on 4 pillars of EVP- Work with HR Heads, BUs to develop strategies and retain talent (Learning,...

  • Group Manager

    1 week ago

    Mumbai, India Seven N Half Full time

    About the RoleThe role involves enhancing the talent experience across four pillars of Employee Value Proposition (EVP) and working closely with HR Heads and Business Units to develop strategies for talent retention.Responsibilities- Enhance Talent experience on 4 pillars of EVP- Work with HR Heads, BUs to develop strategies and retain talent (Learning,...

  • Group Manager

    1 week ago

    Mumbai, India Seven N Half Full time

    About the Role The role involves enhancing the talent experience across four pillars of Employee Value Proposition (EVP) and working closely with HR Heads and Business Units to develop strategies for talent retention. Responsibilities Enhance Talent experience on 4 pillars of EVP Work with HR Heads, BUs to develop strategies and retain talent (Learning,...

  • Group Manager

    1 week ago

    Mumbai, India Seven N Half Full time

    About the RoleThe role involves enhancing the talent experience across four pillars of Employee Value Proposition (EVP) and working closely with HR Heads and Business Units to develop strategies for talent retention.ResponsibilitiesEnhance Talent experience on 4 pillars of EVP Work with HR Heads, BUs to develop strategies and retain talent (Learning,...

  • Group Manager

    2 days ago

    Mumbai, India Seven N Half Full time

    Job Description About the Role The role involves enhancing the talent experience across four pillars of Employee Value Proposition (EVP) and working closely with HR Heads and Business Units to develop strategies for talent retention. Responsibilities - Enhance Talent experience on 4 pillars of EVP - Work with HR Heads, BUs to develop strategies and retain...

  • Human Resources Intern

    4 weeks ago

    Mumbai, India Shoppers Stop Full time

    Employee Engagement- Strategize and plan engagement-led initiatives across the organization to foster a culture of collaboration, recognition, and belonging.- Partner with cross-functional teams to drive organization-wide engagement activities and celebrations.- Build internal communities to plan, execute, and sustain engagement programs.- Evaluate the...

  • Human Resources Intern

    2 weeks ago

    Mumbai, India Shoppers Stop Full time

    Employee Engagement Strategize and plan engagement-led initiatives across the organization to foster a culture of collaboration, recognition, and belonging.Partner with cross-functional teams to drive organization-wide engagement activities and celebrations.Build internal communities to plan, execute, and sustain engagement programs.Evaluate the impact and...

  • Group Manager

    2 weeks ago

    Mumbai, India Seven N Half Full time

    About the RoleThe role involves enhancing the talent experience across four pillars of Employee Value Proposition (EVP) and working closely with HR Heads and Business Units to develop strategies for talent retention.ResponsibilitiesEnhance Talent experience on 4 pillars of EVPWork with HR Heads, BUs to develop strategies and retain talent (Learning, Rewards,...